Visual Merchandising GM

2 days ago


Bengaluru, Karnataka, India YO HR Consultancy Full time
Location-Hyderabad/ Bengaluru
Experience: years

Role Overview

The Merchandising Head (National Role- Multiple Regions) will lead the national visual merchandising strategy, driving regional growth and transformation of in-store experience across all Apollo Pharmacy formats stores). This role will champion in-store branding, innovative display concepts, and aligning key FMCG initiatives with Regional Operations teams to own & drive FMCG P& L

Key Responsibilities

● Define and drive visual merchandising vision; establish distinctive in-store environments across all Categories and regions to elevate customer experience

● Partner with operations and category teams to deliver AOP Targets across regions

● Support rapid store expansion with timely planning and execution of new store merchandising

● Use analytics to identify growth opportunities ​and guide operations teams to implement strategies at store level

● Translate brand and category initiatives into impactful regional visual strategies, ensuring adaptation across stores

● Oversee execution of displays, planograms, POS branding, new store launches, and seasonal visual campaigns at a national scale.​

● Lead a team of regional VM managers to drive VM execution, training store teams, and ensuring SOP adherence

● Stay ahead of global and local trends in retail design, shopper behavior, and digital merchandising, introducing best-in-class practices for competitive differentiation.​

● Manage budgets for regional visual merchandising initiatives and ensure innovative yet cost-effective implementation at scale.​

Key Requirements

● Minimum 4–5 years' experience in retail visual merchandising, or related retail transformation roles.​

● Must have led diverse teams.

● Demonstrated ability to translate strategy into execution at scale, bridging national standards and regional implementation.​

● Strong commercial and analytical orientation

● Strong communicator, influencer, and collaborator across functions and levels.



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