Senior Brand Manager

2 weeks ago

Mumbai, Maharashtra, India Allied Blenders & Distillers Ltd. Full time ₹ 50,00,000 - ₹ 2,00,00,000 per year

We are looking for a Senior Brand Manager at our origination

Brand Strategy & Growth

  • Lead the development and execution of annual brand plans to deliver growth in volume, value, and brand health.
  • Drive differentiated consumer experiences that build long-term equity and relevance.
  • Identify growth opportunities through consumer insights, portfolio optimization, and new product innovation.

Innovation & Product Development

  • Lead end-to-end innovation projects from concept to market, ensuring alignment with consumer trends and business objectives.
  • Partner cross-functionally with R&D, supply chain, and sales to deliver profitable and scalable launches.

Event & Experience Marketing

  • Lead and execute
    large-scale experiential platforms and on-ground brand activations
    that build affinity and engagement.
  • Oversee integrated campaigns across digital, on-ground, and trade touchpoints, ensuring consistency and impact.

Commercial & P&L Accountability

  • Own full
    P&L responsibility
    , driving profitability and efficiency across marketing spends and initiatives.
  • Track and optimize performance metrics including ROI, brand contribution margins, and marketing efficiency.

Leadership & Collaboration

  • Lead and mentor a team of brand executives and agency partners to deliver breakthrough creative and flawless execution.
  • Champion cross-functional collaboration, driving alignment between marketing, sales, trade, and supply chain teams.

Key competencies

  • Strategic and commercial thinker
    with a strong grasp of P&L management, pricing, and business drivers, capable of translating insights into actionable growth strategies.

  • Creative brand builder who can develop
    impactful campaigns, and memorable experiential properties that build cultural relevance.

  • Innovation-focused marketer
    with proven success in launching new products or variants from concept to market, balancing creativity with commercial viability.

  • Strong with numbers and analytics,
    able to evaluate ROI, track performance metrics, and make data-driven marketing and investment decisions.

  • Hands-on leader and team player
    who can inspire, guide, and grow teams while managing multiple stakeholders and agencies with clarity and accountability.

Key Mandatory qualifications:

  • MBA in Marketing or related field from a premier institute.
  • 8–12 years of brand management experience
    in the
    alcohol/beverage, lifestyle, or FMCG.
  • Proven track record of
    leading large-scale brand events
    , consumer activations, and integrated campaigns.
  • Strong
    innovation, P&L management, and analytical
    skills; highly comfortable with financial metrics and business levers.
  • Demonstrated ability to combine
    strategic thinking
    with
    hands-on execution.
  • Excellent leadership, communication, and stakeholder management skills.

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