Fractional Chief Marketing Officer

2 days ago

Kolkata, West Bengal, India IBC Consultants Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Fractional Chief Marketing Officer (B2B professional services experience)

Seeking a Fractional CMO to lead B2B marketing and scale international growth for a professional

services firm.

People with only FMCG or B2C experience may not apply.

About IBC:
IBC partners with boutique and mid-sized consulting firms globally to help them scale up

by winning and delivering more projects.

Purpose of the Role:

To create and lead a performance-driven marketing engine that consistently attracts & nurtures

international boutique consulting firms. This role exists to systematically improve what works, fix

what doesn't, and elevate how IBC capabilities show up in the market.

Responsibilities:

  • Recreate IBC's marketing strategy, focusing on attracting and nurturing prospects through LinkedIn

and email messaging, content marketing, partnerships, and other channels.

  • Improve existing marketing processes and define clear KPIs to track and measure marketing

effectiveness.

  • Create and implement a 2-year marketing strategy tailored to professional services, applying proven

marketing principles and frameworks.

  • Develop a go-to-market strategy for IBC's GCC offering targeted at mid-sized consulting firms

Job Outcomes - What Success Looks Like

  • A repeatable LinkedIn outreach, content, and engagement system runs weekly, generating a

consistent flow of qualified discovery calls with prospects.

  • Core marketing systems are executed by the internal team with minimal oversight, supported by KPI

dashboards and processes you establish; ongoing tracking enables continuous improvement.

  • Content marketing drives increased engagement with potential prospects, including cold audiences

on social media.

  • IBC's brand visibility and perception improve measurably among boutique and mid-sized consulting

firms.

  • Marketing evolves into a performance-driven function, directly aligned with revenue outcomes

rather than just content delivery.

Competencies and Skills:

  • 8+ years in B2B marketing or CMO roles within international professional services firms; India-based

but adept at working with global clients and stakeholders.

  • Hands-on with LinkedIn campaigns, CRM systems, email marketing, and analytics tools.

  • Able to translate IBC's service model into clear messaging and outreach frameworks, while building

structured marketing workflows with KPIs and review cadences.

  • Outcome-driven, high ownership mindset, and capable of mentoring junior marketing talent

through coaching and process design.

IBC Values:

  • Success in this role requires a deep and consistent embodiment of these values.

  • Growth - Continuous Improvement through deep review and reflections.

  • Excellence - We play to be the world's best in whatever we do

  • Integrity - Doing what we said we would do - by the time we said we would do it - and the way we

meant to

  • Caring - We care for each other. We care for our clients

  • Fun - We enjoy what we do, and we have fun working together

Engagement Terms:

  • Time commitment: - 10 hrs/week

  • Compensation: Monthly retainer tied to outcomes

  • Contract: Annual (with 3-month probation period)

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