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Fractional Chief Marketing Officer
2 weeks ago
Fractional Chief Marketing Officer (B2B professional services experience)
Seeking a Fractional CMO to lead B2B marketing and scale international growth for a professional
services firm.
People with only FMCG or B2C experience may not apply.
About IBC:
IBC partners with boutique and mid-sized consulting firms globally to help them scale up
by winning and delivering more projects.
Purpose of the Role:
To create and lead a performance-driven marketing engine that consistently attracts & nurtures
international boutique consulting firms. This role exists to systematically improve what works, fix
what doesn't, and elevate how IBC capabilities show up in the market.
Responsibilities:
- Recreate IBC's marketing strategy, focusing on attracting and nurturing prospects through LinkedIn
and email messaging, content marketing, partnerships, and other channels.
- Improve existing marketing processes and define clear KPIs to track and measure marketing
effectiveness.
- Create and implement a 2-year marketing strategy tailored to professional services, applying proven
marketing principles and frameworks.
- Develop a go-to-market strategy for IBC's GCC offering targeted at mid-sized consulting firms
Job Outcomes - What Success Looks Like
- A repeatable LinkedIn outreach, content, and engagement system runs weekly, generating a
consistent flow of qualified discovery calls with prospects.
- Core marketing systems are executed by the internal team with minimal oversight, supported by KPI
dashboards and processes you establish; ongoing tracking enables continuous improvement.
- Content marketing drives increased engagement with potential prospects, including cold audiences
on social media.
- IBC's brand visibility and perception improve measurably among boutique and mid-sized consulting
firms.
- Marketing evolves into a performance-driven function, directly aligned with revenue outcomes
rather than just content delivery.
Competencies and Skills:
- 8+ years in B2B marketing or CMO roles within international professional services firms; India-based
but adept at working with global clients and stakeholders.
Hands-on with LinkedIn campaigns, CRM systems, email marketing, and analytics tools.
Able to translate IBC's service model into clear messaging and outreach frameworks, while building
structured marketing workflows with KPIs and review cadences.
- Outcome-driven, high ownership mindset, and capable of mentoring junior marketing talent
through coaching and process design.
IBC Values:
Success in this role requires a deep and consistent embodiment of these values.
Growth - Continuous Improvement through deep review and reflections.
Excellence - We play to be the world's best in whatever we do
Integrity - Doing what we said we would do - by the time we said we would do it - and the way we
meant to
Caring - We care for each other. We care for our clients
Fun - We enjoy what we do, and we have fun working together
Engagement Terms:
Time commitment: - 10 hrs/week
Compensation: Monthly retainer tied to outcomes
Contract: Annual (with 3-month probation period)
