VP-Integrated Marketing

22 hours ago

Bengaluru, Karnataka, India Delhivery Full time

Role:
VP, Integrated Marketing & Operations

Reports to:
SVP and Head of Marketing

Location:
Bengaluru

The Opportunity: Building the Machine

Delhivery is moving from a phase of rapid experimentation to a phase of predictable scale (FY27). We are looking for a senior operational leader to architect and run our
Marketing Execution Engine.

We do not need another "idea generator" for this role. We need a "General.

"While our VP Brand defines the narrative ("The Why") and our Growth team solves for acquisition ("The Who"), you will own the
"How" and the "When.
" Your mandate is to replace ad-hoc heroics with scalable systems, ensuring that our high-volume campaigns across Corporate, Consumer, and Direct lines ship with precision, quality, and speed
.

Key Responsibilities

1. Own the End-to-End Execution Engine

  • Campaign Orchestratio
    n: Lead the delivery of all marketing campaigns. You are the conductor who ensures the creative, media, and channel teams hit their cues.
  • Events & Activation
    s: Oversee the logistical planning and execution of offline events, internal marketing, and PR activations.
  • Asset Managemen
    t: Ensure the efficient reuse and distribution of assets across cities and channels. Stop the "reinventing the wheel" cycle.

2. Operational Excellence & Process Design

  • Build the Syste
    m: Design and implement the workflows, approval matrices, and project management tools (e.g., Asana/Jira) that allow the org to scale.
  • Resource Allocatio
    n: Manage the "traffic" of the marketing department. You decide how resources are deployed to prevent bottlenecks before they happen.
  • Quality Contro
    l: You are the final gatekeeper of "shipping." You ensure that speed never compromises the brand standards defined by the Brand team.

The "Handshake": How You Partner

To succeed, you must respect the design of the org. This role relies on clear boundaries to move fast

  • With Brand
    : You are not responsible for defining the Brand Strategy or Visual Identity. Y
    ou rece
    ive locked brand guidelines and upstream narratives from the VP Brand and deploy them efficiently.
  • With Growth
    : You do not own performance analytics or app optimization. Y
    ou exec
    ute the influencer and creative mandates that the Growth team requires to hit their numbers.

Who You Are

  • The Operator
    : You love Gantt charts as much as creative briefs. You find joy in a perfectly executed timeline.
  • The Systems Thinker
    : You have a background
    in Operations, Engineering, or Program Management
    . You view marketing as a supply chain of ideas that needs to be optimized.
  • The Leader
    : You have managed large, cross-functional teams and know how to drive accountability without being a bureaucrat.
  • High Tolerance for Complexity
    : You can manage multiple workstreams (PR, Events, Digital) simultaneously without losing your cool.

Qualifications

  • 10-12+ years of experience, with at least 5 years in a senior operational or integrated marketing role.
  • Proven track record of managing complex campaign calendars in a high-growth environment.
  • Strong proficiency in project management methodologies (Agile, Scrum, etc.)
  • B
    onus: Experience in logistics, tech, or environments where "operations" is the core culture.

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