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Senior Copywriter
2 weeks ago
Job Description – Senior Copywriter (Marketing Team)
Location:
Noida Sector 142
Employment Type:
Full-Time
Working days
: 6 DAYS
CTC : UPTO 5 LPA
About Us
At
SUWASTHI
, we are building one of India's fastest-growing D2C Ayurvedic healthcare brands. With a mission to transform lifestyle healthcare through natural and effective solutions, we focus on delivering impactful communication that inspires trust, connects emotionally, and drives action.
We are looking for a
Creative Copywriter
who can craft engaging, conversion-focused ad copies and scripts that resonate with our audience and elevate our brand presence.
Key Responsibilities
- Write
engaging, persuasive, and brand-aligned scripts
for video & static creatives for paid Ads (Meta, YouTube, Google, etc.). - Collaborate with the
design and video teams
to bring ad ideas to life. - Generate
scroll-stopping ideas
for creatives that drive conversions and brand recall. - Conduct
A/B testing
of ad messaging to identify what resonates best with our target audience. - Stay updated with
trends in ad creatives, social media behavior, and competitors. - Translate
product USPs
into compelling hooks, emotional triggers, and CTA-driven messaging. - Work closely with the
performance marketing team
to optimize ad copies based on data insights. - Transform
product benefits & customer pain-points
into emotionally engaging stories and ad hooks. - Experiment with
new ad angles, formats, and storytelling styles
to connect with health-conscious individuals (25–45 years). - Keep track of
trends in health & wellness, social media, and ad creative best practices.
What We're Looking For (Must-Haves)
- Proven
experience in writing ad copy/scripts
, especially for Meta ads. - Strong grasp of
consumer psychology, ad funnels, and CTA placement. - Ability to adapt tone: quirky, premium, emotional, informative – based on product & audience.
- Basic knowledge of
short-form video content structure (5–30 seconds). - Creative mindset with the ability to
brainstorm new formats, hooks, and storytelling styles. - Skilled in writing
short, crisp, impactful copy
for reels, carousels, and static ads. - Strong understanding of
Meta ads structure
: Hook → Problem → Solution → CTA. - Awareness of building
trust and credibility in the health niche.
Bonus Points If You Have
- Experience in
D2C or e-commerce brand copywriting. - Familiarity with
ad performance metrics
(CTR, CPA, ROAS). - Experience working with
video editors or content creators. - Portfolio of
top-performing ad creatives.