Senior Copywriter – B2B Marketing

Edvoy ) is an innovative educational technology platform that provides comprehensive resources for students seeking guidance and support throughout their academic journey. Founded on the principle of empowering students to make informed decisions about their education, Edvoy offers a range of services designed to simplify the complex process of studying abroad through technology. Edvoy prioritizes transparency and accessibility, ensuring that students can access accurate information and unbiased guidance as they pursue their educational goals.

Designation
–
Senior Copywriter – B2B Marketing

Role
– Full Time

Experience
– 4+ years

Location
– Delhi

About the Role

We're looking for a
strategic and results-driven Senior Copywriter
to define and scale the voice of our brand across all
B2B communication channels
. This is a high-impact, individual contributor role where your words won't just inspire they'll
generate leads, strengthen partner relationships, and drive measurable business growth.

What You'll Do

Shape the Brand Voice in B2B

• Establish and maintain a clear, professional, and compelling tone of voice tailored for
  partners, institutions, and enterprise audiences
  .
• Ensure consistency across all channels, presentations, proposals, website, campaigns, partner enablement materials, and thought-leadership content.

Write to Influence and Convert

• Craft high-performing copy for
  lead-generation campaigns, B2B email journeys, LinkedIn, landing pages, and product brochures
  .
• Translate complex solutions into
  clear, persuasive messaging
  that resonates with decision-makers.

Drive Strategic Messaging

• Collaborate with growth, partnerships, and product teams to develop
  value-driven content strategies
  that align with our business objectives.
• Support sales and partnerships with impactful
  pitch decks, case studies, and nurturing campaigns
  .

Own Performance & Insights

• A/B test messaging and optimize copy based on engagement and conversion data.
• Stay close to B2B performance metrics, MQLs, SQLs, CTRs, engagement rates, and refine strategies accordingly.

Elevate Standards & Enable Teams

• Uphold high standards of
  clarity, persuasion, and professionalism
  across all B2B communications.

Who You Are

• 4+ years of experience in
  B2B or SaaS copywriting
  , with proven success in lead generation and partner engagement.
• Strong ability to write across diverse B2B formats: ads, emails, web, whitepapers, case studies, and sales collateral.
• Skilled in
  conversion-focused writing
  —turning messaging into measurable actions (form fills, demo requests, partner sign-ups).
• Adept at balancing
  creativity with business strategy
  .
• Comfortable analyzing performance data and optimizing messaging through testing.
• Strong collaboration and project management skills you deliver high-quality work on time.

Key KPIs

• Lead Generation Impact:
  Increased MQL-to-SQL conversion rates through optimized messaging.
• Campaign Performance:
  Higher engagement rates across email, LinkedIn, and landing pages.
• Sales Enablement Success:
  Positive partner/sales feedback on collateral effectiveness.
• Brand Consistency:
  Cohesive voice and messaging across all B2B communication touchpoints.
• Timeliness:
  90%+ of deliverables completed on schedule.
• Team Growth:
  Evident improvement in junior writers' skills and contribution.

Why Join Us?

This role goes beyond copywriting—you'll play a
strategic role in shaping how our brand is perceived by partners, institutions, and industry stakeholders worldwide
. From driving lead-generation campaigns to strengthening partner trust, your work will have a
direct business impact
and help us scale globally.