Performance Marketing

2 weeks ago

Bengaluru, Karnataka, India Sportstech Brands Holding Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Who We Are

We, Sportstech Brands Holding GmbH, are an e-commerce company based in the heart of Berlin. Our brand Sportstech stands for state-of-the-art fitness equipment and well-being. With over 100 employees from 25 nations, we are united by a shared passion for innovation and growth.Our team thrives on self-motivation and global collaboration, and our success has been recognized by Focus Magazine as Growth Champion 2023, in the Grnderszene Growth Ranking Top 50, and by the Financial Times as one of the fastest-growing companies in Germany and Europe in 2022.Get an inside look at our journey: Watch here

Your Mission

As Performance Marketing Manager SEA & Digital Analytics, you will take ownership of scaling our international performance marketing strategy with a focus on Google Ads, Microsoft Ads (Bing), and Paid Social. This role is based in India, but you will be directly supporting our Berlin headquarters and play a key role in taking our online shops performance to the next level.

Key Missions / Projects:

  • Build our in-house SEA strategy: Drive the setup, management, and scaling of Google and Bing Ads to reduce long-term reliance on external agencies.
  • Daily campaign operations: Take charge of monitoring, reporting, and analyzing SEA campaigns, including building dashboards and running evaluations (A/B Testing)
  • Agency collaboration: Coordinate projects and optimizations with external partners while developing an internal roadmap to replace external dependencies.
  • Shopping Feed excellence: Optimize product feed quality for Google Shopping to maximize visibility and conversion.
  • Creative impact: Bring fresh campaign ideas, support ad graphic production projects, and support seasonal media advertising initiatives.
  • Business operations support: Manage reports, update inventory and availability lists, and contribute to ongoing process improvements.

Your Responsibilities

  • Continuously optimize SEA campaigns across multiple platforms (Google Ads, Microsoft Ads, Paid Social).
  • Analyze performance data, create actionable insights, and ensure campaign reporting is accurate and up to date.
  • Improve user journeys and conversion funnels together with the e-commerce and product teams.
  • Coordinate with agencies on performance projects while taking increasing ownership in-house.
  • Ensure accurate feed management and technical tracking setups (Google Analytics, Tag Manager, Looker Studio).
  • Identify new growth opportunities through competitor analysis, market trends, and testing of new tools and ad formats.

Your Profile

  • Completed studies in Business, Marketing, E-Commerce, Data Science, or a related field.
  • 3+ years of professional experience in Performance Marketing, ideally with strong SEA focus (Google Ads, Microsoft Ads).
  • Proven expertise with tracking, analytics, and reporting tools (Google Analytics, Tag Manager, Looker Studio, Excel).
  • Strong analytical mindset with a high affinity for numbers, KPIs, and structured problem-solving.
  • Creative mindset with experience in briefing and developing ad creatives (visual and copy).
  • Self-starter with high initiative, adaptability, and team spirit.
  • Excellent communication skills in English; German is a plus.

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