Social Media Executive

2 days ago

Lucknow, Uttar Pradesh, India Digicrowd Solution Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Company Overview

Founded in September 2019, Digicrowd Solution is a leading global digital marketing company specializing in innovative strategies to accelerate business growth and generate high-quality leads. Our team of SEO experts, PPC specialists, and digital marketing professionals work together to deliver unique and effective solutions that drive website traffic, enhance brand awareness, and maximize profitability. Serving clients worldwide, we are committed to providing exceptional digital marketing services tailored to business needs.

Job Summary

Digicrowd Solution is seeking a highly creative and strategic Social Media Manager to oversee our social media presence and engagement. The ideal candidate will be responsible for developing and implementing social media strategies, creating compelling content, managing social media platforms, and analyzing performance metrics to optimize engagement. This role requires strong communication skills, creativity, and a data-driven approach to maximize brand reach and visibility.

Key Responsibilities

Social Media Strategy Development:

  • Develop and execute effective social media strategies aligned with business goals.
  • Stay updated on industry trends and best practices to enhance social media presence.

Content Creation & Management:

  • Create engaging and high-quality content, including posts, videos, graphics, and stories.
  • Maintain a consistent brand voice across all social media platforms.
  • Schedule and publish content across relevant social media channels.

Community Engagement & Growth:

  • Manage and monitor all social media accounts (Facebook, Instagram, Twitter, LinkedIn, etc.).
  • Engage with followers, respond to comments, messages, and inquiries promptly.
  • Foster relationships with influencers, brand advocates, and industry professionals.

Analytics & Performance Monitoring:

  • Track and analyze social media performance using key metrics and analytics tools.
  • Prepare and present performance reports with insights and recommendations.
  • Optimize content and campaigns based on data-driven insights to improve engagement and reach.

Collaboration & Coordination:

  • Work closely with the content, design, and marketing teams to align social media efforts with overall marketing campaigns.
  • Coordinate with digital marketing teams for paid social media campaigns and promotions.

Qualifications & Skills

  • Proven experience in Social Media Marketing and Social Media Optimization (SMO)
  • Strong understanding of content strategy and audience engagement techniques
  • Excellent communication and creative writing skills
  • Proficiency in social media management tools and analytics platforms
  • Ability to analyze data and generate actionable insights
  • Strong organizational and multitasking skills
  • Experience in digital marketing is a plus
  • Bachelor's degree in Marketing, Communications, or a related field industry.

Job Type: Full-time

Benefits:

  • Paid sick time

Ability to commute/relocate:

  • Lucknow, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Preferred)

Experience:

  • Social media management: 1 year (Required)

Work Location: In person

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