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User Acquisition

2 weeks ago

Pune, Maharashtra, India Reliance Games Full time US$ 90,000 - US$ 1,20,000 per year

Who We Are

Reliance Games is a leading game developer and publisher with over
500 million worldwide downloads.
We are the
largest IP game developer in India
, and our studio leads the conceptualization, development, and P&L for all our titles.

We have produced some of the
biggest and best IP-based games in the world
, collaborating with Hollywood studios like
DreamWorks, Warner, Paramount, Sony
, and others.

Some of our most popular games include
WWE Mayhem, American Dad Apocalypse Soon, Drone Shadow Strike, World Robot Boxing, Pacific Rim, and T20 Cricket Champions.

The Role

As a
UA Manager at Reliance Games
, you will be responsible for
growing and sustaining our live mobile game portfolio
(
WWE Mayhem, Drone Shadow Strike 3, American Dad, Little Singham
, and more) through
data-driven user acquisition campaigns.

Your focus will be on
profitably scaling UA
, ensuring every dollar spent translates into measurable growth, long-term player value, and ROI.

Leverage the latest
AI-powered tools and automation platforms
to improve targeting, optimize bidding strategies, and scale creative testing at speed.

Key Duties & Responsibilities

  • Plan, launch, and manage performance-driven UA campaigns across
    Meta, Google UAC, TikTok, ASA, Unity, IronSource, Moloco, and regional partners.
  • Optimize campaigns daily and weekly to achieve
    ROAS, ROI, and LTV targets.
  • Monitor and analyze campaign performance using
    Appsflyer, Firebase, and internal dashboards
    , providing actionable insights.
  • Collaborate with the
    Product and Live Ops teams
    to align UA spend with events, content updates, and monetization opportunities.
  • Partner with the
    Creative/Art team
    to test and iterate
    high-volume ad creatives
    , driving incremental growth through structured creative testing.
  • Conduct
    cohort analysis
    to evaluate performance across geos, channels, and audience segments.
  • Generate clear reporting for stakeholders, communicating UA performance and learnings effectively.
  • Stay ahead of
    industry trends, AI-driven UA technologies, and platform updates
    to ensure campaigns leverage the latest features and best practices.

About You

  • 2–5 years' experience in
    UA marketing for mobile games
    with proven success in managing profitable campaigns.
  • Strongly
    data-driven
    with excellent analytical skills — able to interpret campaign data, player funnels, and revenue metrics to guide decisions.
  • Hands-on expertise with
    Appsflyer (MMP)
    , Firebase, and ad platform dashboards.
  • Demonstrated ability to manage
    large UA budgets profitably
    across multiple channels and regions.
  • Experience in
    creative testing at scale (20–50+ variations/month)
    and translating results into performance improvements.
  • Proficiency in
    Excel/Google Sheets
    (pivot tables, formulas, data manipulation). SQL knowledge is a plus.
  • Strong communicator, able to collaborate cross-functionally and present clear, data-backed insights.
  • Passion for
    mobile games, live operations growth, and experimenting with AI-driven marketing strategies.

Nice to Have

  • Familiarity with
    ASO
    and organic uplift strategies.
  • Experience with
    IP-based titles
    (Sports, Kids, Entertainment, or Hollywood).
  • Knowledge of
    ad monetization and cross-promotion strategies
    within live portfolios.