Senior Manager Service Marketing

5 days ago

Mumbai, Maharashtra, India Tata Motors Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Purpose of the Role

For Extended Warranty, Royalty and AMC, this is a pivotal role in the development, implementation, and management of the Extended Warranty Program for our automotive products, AMC, VAS and Royalty Program.

Responsibilities will encompass strategic planning, product development, sales and marketing initiatives, and customer service management with Focus on Claim and Digital Road Map Implementation to ensure the success and profitability of the programs for TMPVL.

Job Responsibilities:

  1. Strategic Planning:

Develop and execute strategic plans for the Extended warranty program, AMC & Royalty, aligning with the company's overall business objectives and market trends. Identify opportunities for growth and differentiation in those areas.

2. Cross Functional Team:

Work closely with cross-functional teams, including Product, Finance, Legal, Vendors and Field Teams to design and develop different offerings tailored to the needs and preferences of car owners. Continuously evaluate and enhance the coverage, pricing, and terms of the plans.

3. Sale:

Lead the sales and marketing efforts to promote and sell plans to car buyers, dealerships, and automotive retailers. Develop targeted marketing campaigns, promotional materials, and sales and service training programs to drive awareness and adoption of the same.

4. Partnership Management with Vendors:

Cultivate and maintain relationships with external partners, to optimize the different AMC & EW programs' performance and profitability, Vendor Management on Royalty. Terms and conditions, and pricing agreements with partners to ensure mutually beneficial partnerships. Ensure the Vendors on boarding and Change Management through Governance SLAs.

5. Customer Service and EW Claim Management:

Oversee the customer service and claims management process for extended warranty holders, ensuring timely and efficient resolution of claims and inquiries. Implement best practices for customer engagement, satisfaction, and retention to enhance the overall customer experience.

Ensuring Royalty Earnings and Claim Management on Commercials

6. Risk Management:

Monitor and mitigate risks associated with the extended warranty program, Royalty including claims liabilities, and regulatory compliance. Develop risk management strategies and controls to protect the financial integrity of the program.

7. Performance Analysis and Commercial Reporting:

Track and analyze key performance metrics, such as Extended Warranty sales volume, revenue, claims frequency, and customer satisfaction, to assess the effectiveness of the extended warranty program. VAS (Royalty); The Role will be handling Allied Business and Royalty. The Role has VAS Treatment Earnings as line of Operation for Dealer Revenue through Allied Business.

The Role will be involved with Vendor on Agreement, Minimum Guarantee & Invoice Generation on Vendor and Payment Realization with Vendor

Top Line and Bottom-Line Contribution and P&L for EW, Royalty and AMC

Desired Candidate Profile:

Only Engineering Graduate with 5+ years of experience in domain of Technical on Automobile, Service Marketing Product with understanding on Finance, Commercial, Budget, Claims and Revenue and Stakeholder Management

Skills & Competencies:

Technical Competence on Product

Profitability, Contribution and Revenue P&L

Commercial and Budget Preparation

Service Marketing Product Design and Development

Digital Competence on Process Interventions

Claim Management

Business acumen

Customer centricity

Driving execution

Project management

Stake Holder Management

  • Senior Manager

    6 days ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    DepartmentRevenue | RevenueJob posted onSep 02, 2025Employee TypePermanentExperience range (Years)5 years - 7 yearsFunctional AreaMaster Team NameSr. Manager – Revenue (Business Strategy & Growth)Emeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments...

  • Client Servicing Manager

    3 days ago

    Mumbai, Maharashtra, India Pivot Marketing Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Client Servicing Manager (Account Planning)Location: Andheri West, Mumbai (Work from Office Only)Type: Full-TimeExperience: 3–5 years in client servicing or business development in top creative/digital agenciesQualification: MBA or advanced degree from top schools such as MICA, with certification in digital marketing preferredTravel: Occasional travel...

  • Client Services Manager

    4 days ago

    Mumbai, Maharashtra, India dojo marketing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionAt dojo, we are deeply involved with our brands, focusing on finding interesting opportunities that will enhance our reputation and growth. Fueled by proven advertising talent, our ambition is to provide the right marketing communications solutions to the brands and companies we partner with. We believe in solving problems first, knowing...

  • Senior Paid Media Marketing

    3 days ago

    Mumbai, Maharashtra, India DigiMaze Marketing Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Title: Senior Business AnalystJob Location: Chandivali, MumbaiExperience:4+ yearsIndustry: Digital Marketing AgencyCompany Name: Digimaze MarketingJob Description:· End to end management of performance marketing activity across Paid Social channels.· Supporting performance marketing activity across additional channels such as Paid Search and working...

  • Manager/Senior Manager

    3 days ago

    Mumbai, Maharashtra, India En Route Advertising & Marketing Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionAt Enroute, we believe brands deserve more than fleeting impressions; they deserve presence built with purpose, backed by strategy, and executed with precision. We blend the power of behavioral insight, location intelligence, and intent mapping to craft campaigns that resonate. Our expertise spans the entire offline spectrum from pan-India...

  • Manager - Performance Marketing (Daskalos)

    2 weeks ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Sub-DepartmentMarketing | Performance MarketingJob posted onSep 18, 2025Employee TypePermanentExperience range (Years)3 years - 8 yearsFunctional AreaMaster Team NameAbout Emeritus & DaskalosEmeritus is redefining global education by making high-quality learning accessible and affordable for individuals, companies, and governments. Through partnerships with...

  • Senior Client Services Manager

    4 days ago

    Mumbai, Maharashtra, India NashXp Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Company DescriptionNashXp is a premier Experiential Marketing, Brand Building, Communications & Events Management agency based in Mumbai. We bring brands to life through tailored campaigns and immersive activations.Role DescriptionThis is a full-time on-site role for a Senior Client Services Manager at NashXp. The role involves overseeing client...

  • Marketing Manager

    15 hours ago

    Mumbai, Maharashtra, India Spring Raise Service Ltd Full time ₹ 3,60,000 - ₹ 6,00,000 per year

    Developing and executing marketing strategies to generate leads and boost sales for a automobile dealership in passenger vehicle, dealership, managing digital marketing campaigns across various platforms, collaborating with the sales and management teams, analyzing marketing performance metrics, and coordinating promotional events to enhancing brand...

  • Assistant Manager

    1 week ago

    Mumbai, Maharashtra, India Brookdale Senior Living Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Sub-DepartmentMarketing | OthersJob posted onSep 25, 2025Employee TypePermanentExperience range (Years)2 years - 5 yearsFunctional AreaMaster Team NameAbout EmeritusEmeritus is committed to teaching the skills of the future by making high-quality education accessible and affordable to individuals, companies, and governments around the world. It does this by...

  • Senior Performance Marketing Specialist

    3 days ago

    Mumbai, Maharashtra, India Rafiki Marketing Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    The Senior Performance Marketing Specialist is responsible for strategising, optimising, and reporting on digital advertising campaigns for Rafiki's clients. This role requires a deep understanding of performance channels and the ability to deliver measurable results across platforms.Rafiki has worked with 100+ brands both locally and internationally.This...