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Inbound Marketing Specialist

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Delhi, Delhi, India Firstprinciples Growth Advisory Llc Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building

Execute keyword research using AI tools to identify high-impact opportunities Optimize content for Google SGE and AI-generated search features Deploy programmatic SEO tactics for scalable organic growth Monitor and adapt to algorithm changes and SERP evolution

Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms Implement schema markup, Core Web Vitals optimization, and crawl improvements Execute site migrations, URL restructuring, and indexation management Ensure GDPR/CCPA compliance in tracking implementations

Optimize existing content for E-E-A-T signals and entity-based SEO Create briefs for AI-assisted content generation while maintaining quality standards Implement internal linking strategies and content refresh programs Develop landing pages optimized for organic conversion

Build GA4 dashboards and custom reports for organic performance tracking Analyze user behavior data to inform content and SEO strategies Track keyword rankings, organic traffic, and conversion metrics Generate actionable insights from search console and third-party tools

Execute digital PR campaigns for high-authority backlinks. Manage outreach programs using AI-powered prospecting tools. Develop linkable assets and resource pages. Monitor backlink profiles.