Inbound Marketing Specialist
2 days ago
About the Role
Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.
Location: Delhi (Janakpuri) - In Office
Experience: 4+ years (non-trainee roles only)
Notice Period: Immediate to 30 days preferred
Work Hours: 11 AM - 8 PM IST (with flexibility for client calls)
Key Responsibilities
Inbound Campaign Execution
- Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization
- Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building
AI-Augmented SEO Implementation
- Execute keyword research using AI tools to identify high-impact opportunities
- Optimize content for Google SGE and AI-generated search features
- Monitor and adapt to algorithm changes and SERP evolution
Technical SEO Execution
- Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms
- Implement schema markup, Core Web Vitals optimization, and crawl improvements
- Execute site migrations, URL restructuring, and indexation management
- Ensure GDPR/CCPA compliance in tracking implementations
Content Optimization
- Optimize existing content for E-E-A-T signals and entity-based SEO
- Create briefs for AI-assisted content generation while maintaining quality standards
- Implement internal linking strategies and content refresh programs
- Develop landing pages optimized for organic conversion
Performance Analysis
- Build GA4 dashboards and custom reports for organic performance tracking
- Analyze user behavior data to inform content and SEO strategies
- Track keyword rankings, organic traffic, and conversion metrics
- Generate actionable insights from search console and third-party tools
Link Building & Outreach
- Execute digital PR campaigns for high-authority backlinks.
- Manage outreach programs using AI-powered prospecting tools.
- Develop linkable assets and resource pages.
- Monitor backlink profiles.
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