Inbound & Product Marketing Specialist

2 days ago


Delhi, Delhi, India wowJobs Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title:
Inbound & Product Marketing Specialist- SAAS

Location:
Lagos | Full-Time

Role Overview:

We are seeking an
Inbound & Product Marketing Specialist
to drive lead generation, storytelling, and sales enablement. This role combines
inbound marketing
with
product marketing
and converts high-quality leads while building strong product narratives.

Responsibilities:

  • Design and execute inbound campaigns (SEO, SEM, email, LinkedIn, industry platforms).
  • Manage marketing automation & CRM tools (HubSpot, Zoho, etc.).
  • Develop product positioning, messaging, and go-to-market campaigns.
  • Create impactful content: case studies, whitepapers, blogs, videos, sales collateral.
  • Collaborate with Sales & Product teams to support pipeline and growth initiatives.

Requirements:

  • 5– 10 years' experience in B2B SaaS or platform marketing.
  • Proven expertise in inbound funnels & content-driven campaigns.
  • Strong storytelling and content creation skills.
  • Hands-on with marketing automation & CRM tools.
  • Data-driven mindset with strong communication skills.


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