Inbound & Product Marketing Specialist
2 days ago
Job Title:
Inbound & Product Marketing Specialist- SAAS
Location:
Lagos | Full-Time
Role Overview:
We are seeking an
Inbound & Product Marketing Specialist
to drive lead generation, storytelling, and sales enablement. This role combines
inbound marketing
with
product marketing
and converts high-quality leads while building strong product narratives.
Responsibilities:
- Design and execute inbound campaigns (SEO, SEM, email, LinkedIn, industry platforms).
- Manage marketing automation & CRM tools (HubSpot, Zoho, etc.).
- Develop product positioning, messaging, and go-to-market campaigns.
- Create impactful content: case studies, whitepapers, blogs, videos, sales collateral.
- Collaborate with Sales & Product teams to support pipeline and growth initiatives.
Requirements:
- 5– 10 years' experience in B2B SaaS or platform marketing.
- Proven expertise in inbound funnels & content-driven campaigns.
- Strong storytelling and content creation skills.
- Hands-on with marketing automation & CRM tools.
- Data-driven mindset with strong communication skills.
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