Growth Marketing Manager

3 days ago

Nagpur, Maharashtra, India Hoora Full time ₹ 8,00,000 - ₹ 15,00,000 per year

Growth Marketing Manager – Hoora

Location:
In-Office (Nagpur)

Salary:
₹8–15 LPA (depending on experience) + Performance-Based Incentives

Type:
Full-Time

Reports To:
VP Marketing / Founder & CEO

Your Mission:

Execute growth strategies to help Hoora scale to ₹10 Cr+ monthly revenue across:

  • Car Wash & Care Services

  • Automotive Products (E-Store & Offline)

  • Insurance Partnerships

  • New Marketplace Verticals

You'll be the execution engine behind performance marketing, local city growth campaigns, and retention strategies that turn users into loyal Hoora customers.

Role Overview:

We are looking for a hands-on, data-driven growth marketer who can plan, run, and optimize campaigns across digital and on-ground channels. You should understand hyperlocal demand generation (like Zomato/Blinkit/GoMechanic) and automotive care/products marketing (3M, Turtle Wax, Wavex, Shinex).

Your goal is to acquire high-quality customers at optimal CAC, grow retention, and hit aggressive revenue numbers in partnership with the leadership team.

Key Responsibilities:


• Acquisition & Revenue Growth


• Plan and run multi-channel performance campaigns (Meta, Google, influencers, partnerships).


• Work with sales and ops to align campaigns for city-level demand generation.


• Drive cross-selling & upselling across Hoora's services, products, and insurance.


• Retention & Engagement


• Build repeat-use and loyalty programs to increase LTV.


• Reduce drop-offs by analyzing funnels and improving user journeys.


• Hyperlocal Marketing


• Execute targeted marketing playbooks for 30+ cities.


• Leverage partnerships, local events, and influencer activations to boost visibility.


• Analytics & Optimization


• Monitor KPIs: CAC, LTV, CTR, conversion rates, repeat purchase rates.


• Optimize campaigns weekly for better ROI.

Ideal Candidate Profile:

  • Experience: 3–6 years in growth/performance marketing (consumer, D2C, automotive, or subscription brands).

  • Industry Fit: Exposure to automotive product brands (3M, Turtle Wax, Wavex, Shinex) or hyperlocal companies (Zomato, Blinkit, GoMechanic, etc.) preferred.

  • Strong in digital acquisition, local demand generation, and retention.

  • Data-driven, but also creative in campaign ideation.

  • Hindi & English fluency.

  • Comfortable in a fast-paced, founder-led, no-nonsense environment.

Salary & Benefits:

₹8–15 LPA + performance incentives + ESOP opportunities for high performers.

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