
Digital Growth Marketing Manager
4 days ago
Role Overview
We're looking for a growth marketing leader who can drive user and merchant growth across the entire lifecycle. This is a rare opportunity to own both performance marketing and retention strategies.
You'll build scalable campaigns that increase app downloads, stickiness, and merchant acquisition through smart targeting and funnel design.
We need someone strategic enough to plan across multiple channels—and hands-on enough to tweak budgets, build landing pages, or write CRM flows when needed.
The best growth marketers don't just buy clicks—they build cohort-led, insight-driven, full-funnel machines.
Key Responsibilities:
- Plan and manage paid campaigns (Google, Meta, UAC, ASA)
- Drive app installs, signups, merchant acquisition, and engagement
- Design lifecycle journeys (email, push, in-app) to improve LTV and reduce churn
- Run A/B tests, segment users, and personalize communication
- Track and optimize CAC, LTV, retention, CPA, ROAS
- Owning agency relationships and budgets with hands-on execution capability
Must-Have Skills:
- 8-10 years in growth/performance/lifecycle marketing
- Experience across both B2C and B2B funnels
- Proficient in tools like GA4, AppsFlyer, HubSpot, MoEngage, VWO
- Strong analytics and experimentation mindset
- Fintech/app/payments background is a strong plus
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