Digital Growth Specialist

24 hours ago

Nagpur, Maharashtra, India beBeeGrowth Full time ₹ 12,00,000 - ₹ 18,00,000
Strategic Growth Opportunity

The Digital Business Unit is a pioneering initiative that aims to revolutionize banking.

  • Drive better customer experience and engagement
  • Transform existing lines of businesses
  • Build new digital only or banking as a service led digital business models
Key Responsibilities

The successful candidate will be responsible for driving adoption & engagement across customer segments.

Customer Engagement Strategy
  • Work on initiatives/levers to increase traffic on bank channels (mobile/net) to boost conversion from target bases new and drive adoption among new/existing consumers.
  • Analyse user journeys to identify improvement areas and increase visitors and conversions on our platform(s).
  • Work closely with Bank's product, analytics, and digital marketing team for designing targeted campaigns basis customer persona and targeted digital outreach respectively.
  • Use data analytics, segmentation, and A/B testing to validate hypothesis and optimize user journeys.
  • Own end-to-end measurement framework for growth experiments, ensuring data accuracy and impact assessment. Build dashboards and reports to track KPIs, campaign performance, and growth experiments.
  • Work with BI/analytics tools (SQL, Excel, Power BI) to extract, clean, and interpret large data sets.
Product Enhancement Initiative
  • Be the voice-of-customer in shaping new set of features/products that the bank should launch.
  • Work closely with Marketing team to create awareness and engagement campaigns and have a strong view on customer needs.
  • Increase adoption of new products among existing consumers through cross-sell and upsell initiatives.
  • Co-create new and optimise existing cross-sell and upsell user journeys with Digital Product Managers.

Collaborate with the Bank's Campaigns, Analytics, and Overall Portfolio teams to drive efforts on driving conversion funnel.

Requirements
  • 2-6 years of relevant experience in growth/product marketing for a digital business/apps.
  • Customer-centric mindset and eye for detail is a must.
  • Prior experience of working on campaign management tools such as Moengage, Clevertap, Google Analytics, Adobe etc and marketing tools like Firebase, Appsflyer required.
  • Hands-on experience with data extracting and interpretation tools like SQL, Power BI.
  • Prior experience of executing D2C campaigns and content strategy.
  • Experience in managing digital portfolio for a bank/fintech/NBFC is a plus.

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