Manager -Sales-Battery Energy Storage System
2 days ago
Job Summary
The Sales Manager (BESS) will be responsible for identifying, developing, and closing business opportunities for Battery Energy Storage Systems in utility, commercial & industrial, and renewable energy markets. The role combines technical understanding of energy storage solutions with strong sales and relationship management skills.
Key Responsibilities
Business Development & Sales
- Identify and develop new business opportunities for BESS solutions with utilities, IPPs, EPCs, developers, and large commercial & industrial customers.
- Generate leads, build client relationships, and convert opportunities into orders.
- Conduct client meetings, technical presentations, and product demonstrations.
- Understand client requirements and propose appropriate energy storage solutions (standalone or hybrid with solar/wind).
- Prepare and deliver techno-commercial proposals, quotations, and tender submissions.
- Negotiate commercial terms, contracts, and agreements in coordination with the management and legal teams.
- Maintain and track the sales pipeline using CRM tools and provide regular forecasts and reports.
Market & Product Strategy
- Analyze market trends, competitor offerings, and emerging technologies in the energy storage sector.
- Provide market intelligence to management for strategic decision-making.
- Support product and marketing teams with customer feedback, pricing insights, and value proposition improvements.
- Participate in exhibitions, seminars, and industry events to promote BESS solutions and build brand visibility.
Collaboration
- Work closely with the technical and engineering teams to ensure proposed solutions meet customer needs and technical specifications.
- Coordinate with procurement and operations teams for project costing and delivery timelines.
- Collaborate with finance and project teams for proposal development, PPA structures, and financial models where applicable.
Qualifications
- Education:
B.E/B.Tech in Electrical, Electronics, or Energy Engineering. MBA in Marketing or Energy Management preferred. - Experience:
310 years of experience in sales/business development in renewable energy, battery storage, solar, or power systems industry. Technical Knowledge:
Understanding of BESS technologies (Li-ion, LFP, flow batteries, etc.)
- Familiarity with inverters, BMS, EMS, and hybrid power systems.
Awareness of energy storage applications (peak shaving, frequency regulation, backup power, microgrids, etc.)
Commercial Skills:
Strong understanding of techno-commercial sales and project economics.
- Experience in handling tenders, RFPs, and high-value negotiations.
Soft Skills
- Excellent communication, presentation, and interpersonal skills.
- Result-oriented with strong negotiation and closing skills.
- Strategic thinker with the ability to understand client needs and offer customized solutions.
- Self-motivated, proactive, and able to work independently and in teams.
Key Performance Indicators (KPIs)
- Sales revenue and order booking targets achieved.
- Number of new clients and projects developed.
- Pipeline conversion rate and customer satisfaction.
- Market share growth in target segments.
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