Performance Marketer

3 days ago

Delhi, Delhi, India VeSure Technologies Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We are seeking a data-driven Performance Marketer with a minimum of 3 years of hands-on experience in managing and optimizing paid campaigns across multiple digital platforms. In this role, you will be responsible for driving user acquisition, lead generation, and revenue growth through targeted, performance-focused strategies.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and YouTube.
  • Monitor campaign performance daily and generate actionable insights to ensure maximum ROI.
  • Conduct A/B tests on creatives, audience segments, and landing pages to improve performance.
  • Manage and allocate advertising budgets efficiently across channels to optimize CPL and CPA.
  • Collaborate with the content and design teams to develop compelling ad creatives.
  • Track and report on key KPIs, including CTR, CPC, CPA, ROAS, and conversion rates.
  • Implement effective retargeting strategies to re-engage users and drive conversions.
  • Stay up to date with digital advertising trends, platform algorithm changes, and best practices.

Key Requirements

  • Minimum 3 years of experience in performance marketing, preferably in B2C/B2B digital environments.
  • Proven track record in lead generation and customer acquisition through paid channels.
  • Hands-on expertise with Google Ads, Facebook Business Manager, and Google Analytics.
  • Familiarity with tools such as Google Tag Manager, SEMrush, or Screaming Frog.
  • Strong analytical skills with proficiency in Excel or Google Sheets for campaign analysis.
  • Basic understanding of conversion funnels and landing page optimization.
  • Excellent communication skills and the ability to collaborate effectively with cross-functional teams.

Nice to Have

  • Experience with email marketing/automation platforms like Mailchimp, MoEngage, or HubSpot.
  • Exposure to SEO, affiliate marketing, or influencer campaigns.
  • Certifications in Google Ads, Meta Blueprint, or related platforms.

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