Sales and Marketing Manager
8 hours ago
1. Strategy & Planning
- Develop and implement sales and marketing strategies to achieve business targets.
- Create annual/quarterly sales forecasts, budgets, and performance plans.
- Analyze market trends and competitor activities to identify new opportunities.
2. Sales Management
- Lead and manage the sales team, providing guidance, training, and performance monitoring.
- Set monthly/quarterly sales targets and ensure timely achievement.
- Build and manage a healthy sales pipeline and ensure CRM hygiene.
- Conduct client meetings, negotiations, and close key deals.
- Maintain strong relationships with key accounts and high-value clients.
3. Marketing Management
- Plan and supervise digital marketing campaigns, branding activities, and promotional strategies.
- Oversee execution across channels such as social media, email, website, and offline promotions.
- Coordinate with the creative team for marketing materials, ads, and content.
- Measure and evaluate campaign performance to optimize spend and outcomes.
4. Lead Generation & Conversion
- Develop and refine lead generation strategies for both inbound and outbound channels.
- Work closely with sales executives to improve MQL → SQL → Deal conversion rates.
- Ensure effective follow-up and engagement with prospects through various touchpoints.
5. Team Leadership & Coordination
- Recruit, train, and manage sales and marketing teams.
- Conduct weekly review meetings and performance evaluations.
- Collaborate with other departments (Product, Operations, Finance) for aligned execution.
6. Client Relationship Management
- Build long-term, trust-based relationships with customers.
- Understand client needs and offer relevant solutions.
- Manage escalations and provide timely resolutions.
7. Reporting & Documentation
- Prepare weekly, monthly, and quarterly sales and marketing performance reports.
- Present insights and recommendations to senior management.
- Maintain all documentation for campaigns, deals, and client interactions.
8. Brand & Market Expansion
- Explore new market segments and geographic locations for business expansion.
- Develop partnerships, collaborations, and B2B alliances to boost business reach.
9. Budgeting & Resource Allocation
- Manage the sales and marketing budget, ensuring effective utilization.
- Evaluate ROI of campaigns, tools, and sales initiatives.
10. Innovation & Improvement
- Keep updated with latest sales technologies, marketing tools, and industry trends.
- Introduce new ideas to improve customer acquisition and retention.
Job Type: Full-time
Pay: ₹30, ₹80,000.00 per month
Work Location: In person
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