Growth Marketing Manager

About Us:

Apty is a rapidly scaling SaaS company helping global enterprises accelerate software adoption and digital transformation. With teams across India and the USA, we are building an AI-first Digital Adoption Platform that simplifies user experience, improves productivity, and reduces support overhead. We're on a mission to build a high-performance and people-centric culture that celebrates innovation, diversity, and growth.

Trusted by millions of users worldwide, including Fortune 1000 Companies, Apty empowers employees to excel in their roles by promoting engagement and enhancing data hygiene.

Role Overview:

Apty is looking for a Growth Marketer – Outbound Automation & Pipeline Generation who will own our outbound engine and drive a scalable and predictable pipeline creation for Apty.

This role is 70–80% focused on AI-powered outbound—building automated prospecting workflows, crafting pain-led sequences, and generating qualified opportunities. The remaining 20–30% involves supporting SEO + Paid (in partnership with our agencies) to ensure full-funnel performance.

You will define the outbound strategy, build the systems that power it, and execute campaigns end-to-end to deliver predictable pipeline growth. You will be the operator who turns Apty's GTM strategy into action — leveraging tools like Clay, ZoomInfo/Apollo, Dropcontact/Clearbit, , and enrichment workflows to produce high-quality leads and accelerate new logo acquisition.

What You'll Own (Core Responsibilities)

1. Outbound Engine (Primary Focus – 70–80%)

• Build and own Apty's multi-channel outbound engine across email, LinkedIn, direct messages, social prospecting, and enrichment-driven personalized touches.
• Set up the full outbound stack
• Create targeted campaigns for buyers
• Design multi-touch outbound cadences blending email, LinkedIn, content touchpoints, and personalized research-based outreach.
• Build personalization logic, filters, and scoring models inside Clay.
• Constantly iterate sequences based on data (opens, replies, positive responses, booked calls).
• Partner with product marketing to refine ICP, targeting logic, and handoff quality.

2. Pipeline Growth & Funnel Performance

• Own pipeline metrics, including MQLs, SALs, SQLs, booked demos, and new logo contribution.
• Improve outreach performance using data-driven experimentation.
• Maintain strong data hygiene and enrichment across all outbound workflows.

3. SEO & Paid (Supporting, ~20–30%)

• Collaborate with our SEO and Paid Media agencies to 
  scale the channels and improve full-funnel performance
• Contribute to strategy across SEO and Paid — helping shape content themes, keyword direction, landing page needs, and funnel improvements
• Ensure landing pages, messaging, and offers match search intent and audience needs
• Own performance reviews with the agencies: evaluate what's working, what's not, and where to prioritise efforts
• Identify new opportunities for growth through keyword gaps, competitor insights, landing page optimization, and high-intent paid experiments
• Track SEO & Paid KPIs and ensure both channels support pipeline goals and ROI expectations

4. Cross-Functional GTM Collaboration

• Work closely with PMM & Sales to ensure messaging consistency.
• Collaborate on templates, messaging frameworks, and persona insights that improve campaign performance.
• Provide input into content needs, landing pages, and assets that support outbound efforts.

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What Good Looks Like (Success Metrics)

Outbound-led pipeline generation:

• 12–16 new logos expected from outbound (per GTM plan)

Monthly KPIs:

• 3–5 qualified demos per month
• High-quality lead flow with strong match to ICP
• Reduction in bounce rates and invalid contacts

Operational excellence:

• Fully functional Clay-led outbound engine within 45 days
• Highly enriched, segmented prospect lists
• Repeatable targeting frameworks that are scalable

Agency leverage:

• Improved SEO rankings for priority keywords and landing pages
• 5-10 inbound opportunities through SEO/Paid

Requirements

You'll Be a Great Fit If You Have

• 2–5 years of experience in Growth Marketing - Outbound, in B2B SaaS.
• Hands-on experience with outbound tools:
• Clay, Apollo/ZoomInfo, Dropcontact, Clearbit, , Instantly/Smartlead, or similar.
• Experience building automated prospecting workflows (Phantombuster, Zapier/Make/n8n is a plus).
• Strong copywriting skills for outbound messaging.
• Analytical mindset with familiarity in funnel KPIs, attribution, and data hygiene.
• Ability to work cross-functionally and operate at startup speed.
• Bonus: Experience targeting ERP/Finance/Operations personas.

Tools You'll Use

• Evaluate, select, and optimize the outbound tech stack to ensure scale and efficiency
• Sourcing & Enrichment: Apollo, Dropcontact, Clearbit
• Outbound Workflow: Clay,
• Sequencing: Instantly, Smartlead, SalesLoft, or equivalent
• CRM/Reporting: Hubspot
• SEO & Paid: Collaboration with external agencies

Benefits

Why Join Apty

• Help build the primary growth engine that fuels new logo acquisition.
• Work directly with PMM, RevOps, and Leadership to influence GTM strategy.
• Use cutting-edge AI tools to automate and scale outbound.
• Be part of a nimble, high-impact GTM team executing a clear plan.