Growth Marketing Manager

1 week ago

Hyderabad, Telangana, India Athena Full time ₹ 12,00,000 - ₹ 36,00,000 per year

MAKE AN IMPACT

Innovative thinking, delivery excellence and thought leadership to help our clients transform their business. Together with our clients and industry partners.

Job Title: Growth Marketing Manager

Job Summary:

We are seeking a results-driven Growth Marketing & Lead Generation Manager to design, build, and optimize our inbound and outbound demand generation engines. This role is pivotal in driving top-of-funnel activity and ensuring a consistent pipeline of qualified leads for our sales team. The ideal candidate combines creative marketing instincts with analytical rigor, has deep experience with performance channels, and can operate across content, automation, and outbound prospecting strategies.

Key Responsibilities

  • Build and execute inbound marketing programs using content marketing, SEO, paid media, webinars, and lead magnets to attract qualified prospects.
  • Design and scale outbound campaigns (email, LinkedIn, intent-based targeting) to reach high-value accounts and generate discovery calls.
  • Set up and manage marketing automation workflows (e.g., HubSpot, Marketo) to nurture leads through the funnel.
  • Develop clear ICPs and buyer personas in collaboration with sales and product teams.
  • Manage performance reporting and funnel analytics to track MQL/SQL conversion, CAC, and ROI by channel.
  • Lead experimentation efforts (A/B tests, landing pages, offers) to continuously improve conversion rates.
  • Oversee and coordinate SDR/BDR enablement, scripts, outreach cadences, and prospect lists.
  • Collaborate with content, design, and sales to ensure messaging consistency and campaign alignment.
  • Manage partnerships with agencies or freelancers for content creation, SEO, or paid media execution if needed.

Qualifications

  • Bachelor's degree in marketing, Business, or a related field (MBA a plus).
  • 4–8 years of experience in demand generation, growth marketing, or sales development roles, ideally in a B2B or SaaS company.
  • Proven track record of designing and scaling lead generation programs with measurable impact on revenue.
  • Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Outreach, ZoomInfo).
  • Strong analytical skills with familiarity in tools like Google Analytics, Looker, or Tableau.
  • Excellent written and verbal communication skills, with an eye for content and messaging.
  • Growth mindset, experimentation-driven, and comfortable in fast-paced environments.

Preferred Attributes

  • Experience in Account-Based Marketing (ABM) or enterprise sales motion.
  • Familiarity with generative AI tools and how they can accelerate content and prospecting workflows.
  • Ability to manage and mentor a small team or external contractors.

About Athena:

ATHENA GLOBAL TECHNOLOGIES LIMITED is a listed company on Indian Stock

Exchange and is into providing IT/ Software and Digital Transformation Services to its clients across the globe. With a vast experience and history of serving clients across various geographies.

With a change in leadership & renewed strategy, the company is now on a transformation path for exponential growth by offering new technology services to our clients with Embedded Intelligence & cutting-edge technologies at the core of our operations.

Our primary focus areas of offerings are in Data & Deep-tech areas – for clients in Health & Wealth industries (primarily - Banking, Financial Services, Capital Markets, Healthcare).

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