Digital Marketing and SEO Executive

Required Skills

• Creating digital marketing ad campaigns using Meta and Google ads.
• Strategy Development for Social Media
• Generate qualified leads for the group businesses
• Marketing via Social Media Platforms
• Execution of Media Campaigns
• Managing influencer relationships

Role Overview

We are seeking a Social Media and Digital marketing manager to drive our brand's online presence. This role is situated within our marketing team, requiring close collaboration with creative, design, and content divisions to conceptualize and implement effective social media initiatives. These initiatives are aimed to drive our social media follower base and user engagement. The perfect candidate has minimum 3 years of relevant experience in this area. We are looking for candidates that have driven follower growth and engagement in EdTech, political campaigns and entertainment industries. Please note that we will be inviting shortlisted candidates for interviews based on their experience and you should only consider applying if you have more than 3 years of industry experience.

Principal Duties:

• Planning for Social Media: Craft and execute a social media strategy that is in line with our brand's essence, objectives, and overarching marketing efforts.
• Collaborative Content Creation: Partner with content and creative teams to craft compelling and platform-specific content that engages our target demographic and stimulates interaction.
• Brand and PR Enhancement: Through strategic social media management, elevate the brand's image and manage public relations, including crisis resolution and reputation tracking.
• Engagement with Community: Foster brand loyalty and customer satisfaction by actively interacting with our online community, addressing comments and inquiries promptly.
• Analytical Insight and Reporting: Utilize analytics tools to monitor and report on the effectiveness of social media activities, using data to refine and optimize future strategies.
• Trend Awareness: Stay informed about emerging social media trends, technologies, and best practices, applying this knowledge to bolster our social media strategy and content.
• Influencer Collaboration: Identify and engage with influencers and brand advocates to broaden our social media influence and authenticity.
• Search Engine Optimization: SEO audit and keyword research on a monthly basis, creation of backlinks and content by working with our team.

Candidate Profile:

• Educational Background: Bachelor's degree in Marketing, Communications, Public Relations, or related field.
• Professional Experience: 5-10 years experience driving social media engagement , with a proven track record in brand enhancement and public relations.
• Skill Set:
• Innovative and creative approach to social media content and campaign execution.
• Proficiency across major social media platforms (Instagram, Twitter, Facebook, and TikTok) and familiarity with management tools.
• Comprehensive understanding of social media analytics and tools.
• Outstanding communication and community engagement skills.
• Team-oriented with the ability to work in a collaborative environment.
• Excellent organizational skills, capable of juggling multiple projects and meeting deadlines.
• Personal Qualities: Flexible, proactive, detail-oriented, with a strong passion for storytelling, brand development, and community building.

Job Type: Full-time

Pay: ₹25, ₹50,000.00 per month

Benefits:

• Paid time off
• Work from home

Ability to commute/relocate:

• Visakhapatnam, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• total work: 5 years (Required)
• Digital marketing: 5 years (Required)

Language:

• English, Telugu, Hindi (Required)