Content Strategist

7 days ago

Cochin, Kerala, India Protectol Health Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Position:
Content Strategist

Company:
Protectol Healthcare Pvt. Ltd.

Location:
Kochi, India
Reports to:
Brand Manager
Type:
Full-time, On-site

Your Mission, Should You Choose to Accept It

As the
Content Strategist
, you'll be the storyteller behind Protectol's brand voice — turning ideas into narratives that inspire, engage, and convert. You'll craft content strategies that bring our FMCG and D2C products closer to consumers through meaningful storytelling, impactful campaigns, and data-driven creativity. If you understand both
the art of emotion and the science of attention
, this role is your stage.

What You'll Bring to the Table

  • Strategy & Planning
  • Design and own the brand's content strategy and editorial calendar across digital, social, e-commerce, PR, and influencer channels.
  • Build campaign-based storytelling frameworks aligned with product launches, marketing goals, and seasonal moments.
  • Collaborate with design, social, and performance teams to maintain message consistency.
  • Conduct content audits, analyze performance, and refine strategies based on insights.
  • Content Creation & Management
  • Conceptualize and brief creative scripts, campaign ideas, and storyboards for social and video content.
  • Write or oversee high-quality copy for social media, websites, blogs, packaging, and brand collaterals.
  • Ensure brand voice, tone, and visual identity are consistent across every piece of content.
  • Partner with the video and design teams to execute compelling creative deliverables.
  • Brand Storytelling & Campaigns
  • Build emotionally resonant brand stories that deepen audience connection.
  • Create theme-based, multi-platform campaigns integrating influencer, PR, and event narratives.
  • Support brand partnerships and activations with cohesive storytelling strategies.
  • Performance & Optimization
  • Track and interpret engagement, reach, and conversion data to optimize content effectiveness.
  • Run A/B tests to identify winning creative approaches and messaging.
  • Stay updated on content trends, competitor strategies, and emerging digital formats.
  • Cross-Functional Collaboration
  • Work with SEO, performance marketing, and e-commerce teams to maximize content visibility and impact.
  • Support sales and trade marketing through POSM, packaging, and retail content.
  • Partner with influencer and event teams to ensure consistent communication across all brand touchpoints.

What Makes You a Perfect Fit

  • 3–5 years of experience in content strategy, preferably in FMCG, lifestyle, or D2C

brands.

  • Strong grasp of consumer psychology, brand storytelling, and positioning.
  • Excellent command of English & Malayalam.
  • Skilled in content planning tools, analytics platforms, and AI-assisted systems.
  • Highly organized multitasker capable of managing multiple campaigns and creative timelines.

What You'll Take from the Table

  • A front-row seat in scaling one of India's most exciting FMCG/D2C brands.
  • Freedom to experiment with ideas that shape how consumers perceive the brand.
  • Opportunity to lead storytelling that directly influences visibility, engagement, and sales growth.
  • A collaborative, fast-paced work culture.
  • Competitive compensation with growth opportunities.

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