Social Media Strategist

2 weeks ago

Mumbai, Maharashtra, India Publicis Groupe Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Designation: Social Media Strategist

Location:
Mumbai, India

About the Role

We are seeking a dynamic and creative
Social Media Strategist
to lead digital brand presence across platforms. The ideal candidate will bring expertise in content creation, influencer marketing, community engagement, and retention marketing to strengthen our brand voice and drive business impact.

Key Responsibilities

Social Media Management:

  • Own end-to-end strategy and execution across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.
  • Plan, schedule, and monitor content calendars to ensure consistent brand communication.
  • Leverage analytics to optimize campaigns and improve engagement.

Content & Campaigns:

  • Drive content ideation, copywriting, and visual design (basic Canva/creative direction).
  • Conceptualize and execute brand campaigns, IPs, and topical content.
  • Collaborate with creative teams for high-quality multimedia content.

Influencer Marketing:

  • Identify, onboard, and manage nano, micro, and macro influencers.
  • Run in-house and agency-driven collaborations, giveaways, and large-scale campaigns.
  • Build long-term influencer partnerships to strengthen brand advocacy.

Community Engagement:

  • Engage with online communities and foster organic brand conversations.
  • Plan and execute offline activation, collaborations, and events to build connect.

Retention & CRM:

  • Execute email, SMS, WhatsApp, and web-push campaigns.
  • Segment customer data and design automated journeys for improved retention.
  • Track performance metrics and deliver insights to marketing leadership.

Desired Skills & Experience

  • 2–4 years of experience in social media, brand marketing, or digital marketing roles (agency or brand side).
  • Proven track record in
    social media strategy, influencer management, and campaign execution
    .
  • Strong understanding of
    retention marketing tools
    (email, SMS, WhatsApp).
  • Creative thinker with hands-on ability in Canva/design tools.
  • Excellent communication, copywriting, and project management skills.
  • Knowledge of analytics dashboards (Meta Business Suite, Google Analytics, CRM tools) is a plus.

Education

  • Bachelor's degree in
    Mass Media, Marketing, Communications, or related field
    .

What We Offer

  • Opportunity to work with leading brands on large-scale campaigns.
  • Exposure to influencer ecosystems, digital IPs, and omni-channel marketing.
  • Collaborative, creative, and fast-paced work environment.

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