Social Media Strategist

3 days ago

Mumbai, Maharashtra, India Above The Fold Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Above The Fold (ATF)

ATF is a brand and growth partner built on one belief: marketing shouldn't feel like magic, it should feel like a system you understand and trust. We work with startups and growing brands to turn strategy into storytelling, and storytelling into results.

Role: Social Media Strategist

As
ATF's Social Media Strategist,
you'll be the brain behind how our clients show up online. From content calendars that
actually
make sense to strategies that move the needle, you'll be steering brands in the right direction, with creativity, clarity, and a little bit of wit.

This isn't a posting-and-praying role. You'll be thinking big-picture, working with design, copy, and performance teams to make sure content isn't just pretty, it performs.

What you'll do


•
Build and execute social media strategies tailored for different platforms (Instagram, LinkedIn, YouTube, X, etc.) and brand goals.


• Create monthly and campaign-specific content calendars with design + copy teams.


• Track, analyse, and optimise performance across platforms and translate data into insights clients
actually
understand.


• Stay plugged into trends, formats, and algorithms, knowing when to ride them, and when to ignore the hype.


• Own posting schedules, ensuring consistency, timeliness, and on-brand storytelling.


• Be the bridge between clients and internal teams, keeping communication clear, expectations aligned, and delivery sharp.

What we're looking for


• 1–3 years of experience in social media strategy, content, or digital marketing.


• A solid understanding of how platforms (especially Instagram + LinkedIn) work, formats, audiences, and what drives engagement.


• Strong coordination skills, you can juggle teams, timelines, and client inputs without losing your cool.


• A creative, curious mindset, with an eye for brand voice, design aesthetics, and storytelling.


• Comfort with analytics tools (native or third-party) to track performance and build reports.


• Bonus: experience in B2B or D2C brands.

Why join ATF?


• Work directly with founders and brand managers who value strategy, not vanity metrics.


• Learn across disciplines, strategy, design, content, web, performance, not just siloed "social."


• Contribute to brands across industries.

  • No black-box marketing. No sugarcoating. Just real work, real growth, and real impact.

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