Social Media Strategist

4 weeks ago

Mumbai, Maharashtra, India Healthus Full time
Job Description

Company: Healthus.ai

Location: Bandra Mumbai, India

Experience: Minimum 3years

Employment Type: Full-time

Designation: Social Media Manager

About Healthus.ai

Healthus.ai is a leading digital agency specializing in healthcare marketing. We empower doctors, hospitals, and healthcare institutions across India to grow their online presence and generate leads through website development, SEO, social media, content creation, and paid campaigns.

Job Overview

We are seeking a creative and detail-oriented Social Media Manager with a minimum of 1 year of hands-on experience in managing brand presence across platforms like Instagram, Facebook, LinkedIn, and YouTube. The ideal candidate will be responsible for building and executing a strong content calendar, engaging with audiences, and driving brand visibility for healthcare clients.

Key Responsibilities

Create and manage monthly social media content calendars for clients in the healthcare domain.

Write engaging copy and collaborate with designers to create impactful creatives and videos.

Schedule and publish posts consistently across platforms using tools like Buffer, Meta Suite, or similar.

Monitor and respond to audience engagement (comments, DMs, queries) in a timely and brand-consistent manner.

Track performance metrics like reach, engagement, followers, and CTR; share monthly reports and insights.

Coordinate with internal teams (content, SEO, design) to align messaging across digital platforms.

Stay updated with social media trends, platform updates, and emerging formats (e.g., Reels, Stories, Shorts).

Suggest creative campaign ideas, collaborations, contests, and engagement activities.

Requirements

-Bachelor&aposs degree in Marketing, Media, Communications, or a related field.

-Minimum 3 years of experience managing social media for brands (agency or in-house).

-Strong understanding of content strategy, platform algorithms, and audience engagement.

-Excellent written English skills and creative copywriting ability.

-Basic knowledge of design tools (e.g., Canva, Adobe Spark) is a plus.

-Ability to manage multiple accounts and deadlines simultaneously.

-Familiarity with healthcare or service-based industries is a plus.

Preferred

-Experience with performance analytics tools like Meta Insights, LinkedIn Analytics, or Google Analytics.

-Prior work with healthcare, wellness, or clinic-based brands.

-Ability to conceptualize and execute campaigns around health awareness days and seasonal themes.

-Video-first content ideation experience (Instagram Reels, YouTube Shorts, etc.).

What We Offer

-Opportunity to build meaningful brands in the healthcare space.

-Creative freedom to shape social voice and storytelling.

-Work with a diverse team of marketers, designers, doctors, and strategists.

-Scope for experimenting with content formats and campaign ideas.

Perks & Benefits

-Competitive salary package.

-Exposure to niche healthcare branding and content creation.

-Collaborative, young, and growth-driven team.

-Access to online courses and certifications.

-Flexible work policies and a wellness-focused culture.

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