Channels Program Lead

13 hours ago

Delhi, Delhi, India ERM Placement Services Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Job Details:

The role entails working with senior leaders on building robust marketing plan to build mindshare within the community. As part of the plan, deliver on secondary research for understanding key drivers for the community, analysis of what the competition is doing and come up with net new content ideas. Ability to do research, generate original content and drive annual marketing plans is a must for this role.

Key responsibilities:


• Drive the channels program for identified community, and work towards creating a strong brand positioning with the community. (Community to be aligned basis candidates understanding or the key drivers or similar experience)


• Work with channel leader on the development of channel plans and strategy, and support in execution of the identified initiatives.


• Build & deliver annual marketing plan for the select community – this includes research, generating fresh ideas for reports, events, thought leaderships, podcasts, round tables, media articles.


• Ability to drive initiatives from concept to execution.


• Proactively track key developments and share insights and updates with the channel leader.


• Support on research and drafting of thought leadership, industry reports, articles, and presentations.


• Engage with internal stakeholders to periodically review & drive participation from larger groups for the annual channels plan.

Requirements:


• 3-8 years of experience in services marketing/research/ similar clients & markets support roles.


• Prior experience of curating marketing plans, research & thought leadership reports is a must.


• Understanding of excel & PowerPoint – to be able to build marketing plans and generate reports / dashboard to show progress.


• Experience of supporting senior leaders will be added advantage.

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