Channel Sales Executive
2 days ago
Position: Channel Sales Executive
Department:
Sales
Location:
Shalimar Bagh, Delhi
Reports To:
Sales Manager
Job Overview
We are seeking a proactive and driven
Channel Sales Executive
to lead the expansion of our dealer and franchise network. This role involves identifying new business opportunities, onboarding new dealers, and nurturing long-term relationships with existing partners. The ideal candidate should have experience in
channel sales
, strong communication skills, and a solid understanding of
B2B relationship management
.
Key Responsibilities
New Dealer
- Lead Generation:
Identify potential regions and prospects for new dealer/franchise appointments. - Sales Outreach:
Conduct meetings with potential partners to present the business opportunity and product offerings. - Follow-up & Conversion:
Manage follow-ups, resolve partner queries, and convert leads into active dealers/franchisees. - Documentation & Onboarding:
Complete all documentation including certificates, authorization letters, and contracts for new appointments. - Sample Coordination:
Arrange and dispatch product samples to prospective partners. - CRM Management:
Use Zoho CRM to create and maintain records of all dealer interactions and onboarding progress.
Existing Dealer Relationship Management
- Account Maintenance:
Keep all client information updated including agreements, performance data, and communication history. - Order Coordination:
Track dealer orders and work closely with the operations/logistics team for timely delivery. - Issue Resolution:
Handle delivery, billing, or support issues with a problem-solving approach. - Retention & Support:
Regularly follow up on pending orders, collect feedback, and maintain strong partner satisfaction.
Sales Support & Reporting
- Performance Tracking:
Generate and present weekly/monthly performance reports; analyze dealer revenue vs. targets. - Proposal & Marketing Support:
Assist in creating proposals, presentations, and marketing materials. - Client Engagement:
Support initiatives such as dealer meets, carpenter engagement programs, and seasonal gifting plans. - Plant Coordination:
Communicate with production/plant teams to resolve order delays or supply issues. - End-User Visits:
Host client visits at the Head Office when required.
Daily Reporting
- DPM Updates:
Maintain and share Daily Progress Monitoring (DPM) reports. - Manager Communication:
Keep the reporting manager updated on new developments, challenges, and key achievements.
Qualifications & Skills
- Bachelor's degree in Business Administration, Marketing, or related field
- 1–3 years of experience in
dealer development
,
channel sales
, or
client relationship roles - Proficiency in CRM tools (Zoho CRM preferred)
- Strong interpersonal and negotiation skills
- Good command over MS Office (Excel, PowerPoint, Word)
- Ability to multitask and work under pressure in a fast-paced environment
What We Offer
- Competitive salary + performance-based incentives
- Growth opportunities within a fast-scaling organization
- On-the-job training and professional development
- Supportive team and transparent work culture
Role Type:
Full-Time | On-Site
Industry:
Building Materials / Manufacturing / B2B Sales
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