Digital and Social Lead

6 days ago

Mumbai, Maharashtra, India Capgemini Full time ₹ 20,00,000 - ₹ 25,00,000 per year
Job Description

Digital and Social Lead

Your primary role will be to help set the direction and own the data-driven marketing approach along with the marketing team. You will play a crucial role in leading projects and services from their initial conception to successful implementation and will be a people manager for 2-3 people

Job Responsibilities

Job Responsibilities:

  • Ability to work as a program manager with diverse teams spread across marketing, support functions and key business stakeholders.
  • Understand the overall digital landscape of the organization as well as that of key competitors.
  • Works as part of a team to negotiate new deals, extensions, and ad-hoc service aspects.
  • Proactively develop and implement efficiency improvements.
  • Involvement in the creation of own area business plan
  • Delegate to achieve business goals.
  • Respond to client requests in nonstandard situations, investigating all the possibilities for a solution.
  • Have a reasonable understanding of issues in managing a global business.
  • Development and implementation innovations
  • Bring the latest industry best practices into action.
Skills/Experience
  • Atleast 10 years' experience of working with standard content management systems, viz. Drupal, Wordpress, AEM

Strong Knowledge on PR & Paid Social is Mandatory
- Strong background in content management, content layout, UI/UX principles (might not have worked)
- Hands on knowledge of analytic tools: Google Analytics, Omniture, WebTrends, Piano etc.
- Hands on knowledge of SEO tools such as Google Keyword Planner, Google Webmaster Tools, Moz etc.
- Understanding of web and social traffic, and ability to draw traffic statistics, analytics, and data modelling.
- Hands on knowledge of marketing automation
- Advanced knowledge in using the Microsoft Office suite with excellent Excel and PowerPoint skills.
- A strong understanding and enthusiasm for consulting, digital, innovation, and technology domains.
- At least 3 years' experience in handling team/similar role

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