Lead - Social and Digital Strategy

1 week ago

Mumbai AO, India Mahindra & Mahindra Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Responsibilities & Key Deliverables

Team Lead – Social and Digital Strategy

Responsibilities:
Impact Campaigns and Launches:

•    Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand

•    Track Brand Track metrics and plan data-led actions for the Mahindra master brand

•    Brief and guide agency partners on communication strategy and campaign execution

•    Works with brand managers to support them on launch communication 
Overall Social Strategy:

•    Develop social media strategies to drive visibility and engagement during key launches

•    Oversee content planning, creation, and distribution across platforms throughout the year

•    Analyse metrics to optimise performance and continuously improve campaigns

•    Run content-led campaigns that align with seasonal themes or consumer moments
Content Production Oversight:

•    Lead the in-house production team to deliver high-quality content for internal teams, brand pages, and hyperlocal platforms

•    Build monthly and quarterly content calendars aligned with overall campaign priorities

•    Ensure consistency in brand voice, tone, and visual storytelling

•    Manage timelines, prioritise requests, and coordinate across teams for seamless delivery

•    Oversee scripting, storyboarding, editing, and final approvals for all produced content

•    Track output quality, cost-efficiency, and turnaround to drive improvements

•    Collaborate with external vendors for select production needs when required
Digital Transformation | Website – UI + UX:

•    Lead website UI/UX enhancements to drive engagement and improve conversion

•    Conduct user research and usability testing to inform design improvements

•    Work closely with developers/designers to implement site optimisations

•    Identify and apply CDP use cases to improve web performance

•    Identify and apply personalization use cases to enhance customer experience

•    Work with brand managers on launch requirements during product launches 
Overall SEO Strategy:

•    Develop SEO strategies to improve organic traffic and search rankings

•    Leverage analytics tools to assess impact of SEO actions and improve web visibility

•    Conduct keyword research, on-page optimisation, and link-building

•    Monitor performance metrics and adjust strategy to achieve business objectives
ORM – Roadmap:

•    Design and execute a roadmap for proactive online reputation management

•    Identify risks and create mitigation plans to protect brand image

•    Work with customer service and PR to manage feedback and online reviews
Service Brand Strategy:

•    Build and implement service brand strategies in line with company goals

•    Identify areas for differentiation and market positioning

•    Ensure brand consistency across all service-related digital and physical touchpoints

Preferred Industries Automobile Education Qualification Bachelor of Information Technology; MBA in Marketing; MBA General Experience

8+ years of experience in Digital Marketing - agency or client side experience 

Critical Experience 6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM

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