Lead - Social and Digital Strategy

5 days ago

Mumbai, Maharashtra, India Mahindra & Mahindra Ltd Full time

Responsibilities & Key Deliverables

Team Lead – Social and Digital Strategy

Responsibilities:

Impact Campaigns and Launches:

  • Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand
  • Track Brand Track metrics and plan data-led actions for the Mahindra master brand
  • Brief and guide agency partners on communication strategy and campaign execution
  • Works with brand managers to support them on launch communication

Overall Social Strategy:

  • Develop social media strategies to drive visibility and engagement during key launches
  • Oversee content planning, creation, and distribution across platforms throughout the year
  • Analyse metrics to optimise performance and continuously improve campaigns
  • Run content-led campaigns that align with seasonal themes or consumer moments

Content Production Oversight:

  • Lead the in-house production team to deliver high-quality content for internal teams, brand pages, and hyperlocal platforms
  • Build monthly and quarterly content calendars aligned with overall campaign priorities
  • Ensure consistency in brand voice, tone, and visual storytelling
  • Manage timelines, prioritise requests, and coordinate across teams for seamless delivery
  • Oversee scripting, storyboarding, editing, and final approvals for all produced content
  • Track output quality, cost-efficiency, and turnaround to drive improvements
  • Collaborate with external vendors for select production needs when required

Digital Transformation | Website – UI + UX:

  • Lead website UI/UX enhancements to drive engagement and improve conversion
  • Conduct user research and usability testing to inform design improvements
  • Work closely with developers/designers to implement site optimisations
  • Identify and apply CDP use cases to improve web performance
  • Identify and apply personalization use cases to enhance customer experience
  • Work with brand managers on launch requirements during product launches

Overall SEO Strategy:

  • Develop SEO strategies to improve organic traffic and search rankings
  • Leverage analytics tools to assess impact of SEO actions and improve web visibility
  • Conduct keyword research, on-page optimisation, and link-building
  • Monitor performance metrics and adjust strategy to achieve business objectives

ORM – Roadmap:

  • Design and execute a roadmap for proactive online reputation management
  • Identify risks and create mitigation plans to protect brand image
  • Work with customer service and PR to manage feedback and online reviews

Service Brand Strategy:

  • Build and implement service brand strategies in line with company goals
  • Identify areas for differentiation and market positioning
  • Ensure brand consistency across all service-related digital and physical touchpoints

Preferred Industries

Automobile

Education Qualification

Bachelor of Information Technology; MBA in Marketing; MBA

General Experience

8+ years of experience in Digital Marketing - agency or client side experience

Critical Experience

6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM

Job Segment: Automotive

  • Brand Strategy Manager

    5 days ago

    Mumbai, Maharashtra, India Social Beat Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Key Responsibilities:Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.Partner closely with creative teams to ensure strategic alignment and conceptual excellence.Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand...

  • Social Media Specialist

    1 week ago

    Navi Mumbai, Maharashtra, India Social Faalcon Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    We're Hiring Social Media SpecialistAre you passionate about creating content that engages, inspires, and drives results? Social Faalcon, a full-service digital marketing agency, is looking for a creative and organized Social Media Specialist to manage multiple brand accounts.About Social FaalconSocial Faalcon is a full-service digital marketing agency...

  • Social Media Executive

    2 weeks ago

    Mumbai, Maharashtra, India Social Donut Full time ₹ 2,00,000 - ₹ 8,00,000 per year

    Role Overview:The Social Media Executive will be responsible for creating, curating and managing content across all social media platforms to increase brand awareness, customer engagement and website traffic. The ideal candidate should have a strong grasp of social media strategies, content creation, and analytics to build a dynamic and engaging brand...

  • Lead Expert Social Media Strategy Healthcare

    3 days ago

    Mumbai, Maharashtra, India The businesses of Merck KGaA, Darmstadt, Germany Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Work Your Magic with us  Ready to explore, break barriers, and discover more? We know you've got big plans – so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix...

  • Lead Expert Social Media Strategy Healthcare

    5 days ago

    Mumbai, Maharashtra, India Merck KGaA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Work Your Magic with usReady to explore, break barriers, and discover more? We know you've got big plans – so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of...

  • Digital Brand Strategy

    1 week ago

    Mumbai, Maharashtra, India Acura Solution Full time ₹ 12,00,000 - ₹ 24,00,000 per year

    Job Description:Kotak Mahindra Bank is a leading financial institution in India, committed to providing innovativebanking solutions to our customers. We pride ourselves on our customer-centric approach and strive toenhance customer experiences through world class product and offerings. We are looking for a dynamicand results-oriented Digital Marketing...

  • social media and digital manager

    3 days ago

    Mumbai, Maharashtra, India Graviti Properties Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Social Media & Digital Marketing ManagerLocation: INDIAIndustry: DUBAI Real EstateRole OverviewWe are seeking a highly creative and analytical Social Media & Digital Marketing Manager who can drive both brand storytelling and performance marketing. With 60% focus on social media management and 40% on digital campaign execution, the role demands a...

  • Digital Marketing Intern

    7 days ago

    Mumbai, Maharashtra, India The Social Lions Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    As a Digital Marketing Intern, you'll manage the social media profiles of brands or individuals by developing a strategy, producing good content, analyzing competitor activities, facilitating customer service, and managing projects and campaigns.Responsibilities:-Develop creative and engaging social media strategiesManage the day-to-day handling of all...

  • Digital Marketer

    1 week ago

    Mumbai, Maharashtra, India DIGITAL MARKETING Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    - Drive the company's digital marketing strategy including SEO/SEM and Performance marketing- Create and implement link building strategies, content marketing strategies, and social media presence- Implement and evaluate all digital campaigns based on relevant KPIs- Identify trends and insights to optimize ROI across all digital channels- Develop...

  • Digital Marketing Executive

    2 weeks ago

    Mumbai, Maharashtra, India SAMS DIGITAL Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionSAMS Digital, based in Mumbai, is a leading provider of software development and digital publication services. We offer custom software, mobile apps, and web application development to facilitate top-notch digital transformation. Our services include eBook creation, digital content management, online publishing solutions, and security...