Lead - Social and Digital Strategy

21 hours ago

Mumbai, Maharashtra, India Mahindra & Mahindra Ltd Full time

Responsibilities & Key Deliverables

Team Lead – Social and Digital Strategy

Responsibilities:

Impact Campaigns and Launches:

  • Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand
  • Track Brand Track metrics and plan data-led actions for the Mahindra master brand
  • Brief and guide agency partners on communication strategy and campaign execution
  • Works with brand managers to support them on launch communication

Overall Social Strategy:

  • Develop social media strategies to drive visibility and engagement during key launches
  • Oversee content planning, creation, and distribution across platforms throughout the year
  • Analyse metrics to optimise performance and continuously improve campaigns
  • Run content-led campaigns that align with seasonal themes or consumer moments

Content Production Oversight:

  • Lead the in-house production team to deliver high-quality content for internal teams, brand pages, and hyperlocal platforms
  • Build monthly and quarterly content calendars aligned with overall campaign priorities
  • Ensure consistency in brand voice, tone, and visual storytelling
  • Manage timelines, prioritise requests, and coordinate across teams for seamless delivery
  • Oversee scripting, storyboarding, editing, and final approvals for all produced content
  • Track output quality, cost-efficiency, and turnaround to drive improvements
  • Collaborate with external vendors for select production needs when required

Digital Transformation | Website – UI + UX:

  • Lead website UI/UX enhancements to drive engagement and improve conversion
  • Conduct user research and usability testing to inform design improvements
  • Work closely with developers/designers to implement site optimisations
  • Identify and apply CDP use cases to improve web performance
  • Identify and apply personalization use cases to enhance customer experience
  • Work with brand managers on launch requirements during product launches

Overall SEO Strategy:

  • Develop SEO strategies to improve organic traffic and search rankings
  • Leverage analytics tools to assess impact of SEO actions and improve web visibility
  • Conduct keyword research, on-page optimisation, and link-building
  • Monitor performance metrics and adjust strategy to achieve business objectives

ORM – Roadmap:

  • Design and execute a roadmap for proactive online reputation management
  • Identify risks and create mitigation plans to protect brand image
  • Work with customer service and PR to manage feedback and online reviews

Service Brand Strategy:

  • Build and implement service brand strategies in line with company goals
  • Identify areas for differentiation and market positioning
  • Ensure brand consistency across all service-related digital and physical touchpoints

Preferred Industries

Automobile

Education Qualification

Bachelor of Information Technology; MBA in Marketing; MBA

General Experience

8+ years of experience in Digital Marketing - agency or client side experience

Critical Experience

6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM

Job Segment: Automotive

  • Lead - Social and Digital Strategy

    1 day ago

    Mumbai, Maharashtra, India Mahindra & Mahindra Limited Full time

    Responsibilities & Key Deliverables Team Lead – Social and Digital StrategyResponsibilities:Impact Campaigns and Launches:•    Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand•    Track Brand Track metrics and plan data-led actions for the Mahindra master brand•    Brief and guide...

  • Social Media Manager

    1 day ago

    Mumbai, Maharashtra, India Social Pill Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    Job Title: Social Media Executive/ManagerJob Location:WFO role from Andheri West, Mumbai (next to Azad Nagar Metro Station)Job Summary:Social Pill, a leading digital marketing agency, is seeking a highly creative and motivated person to join our team. The successful candidate will be responsible for developing innovative content ideas for our clients & and...

  • Digital Strategist

    2 weeks ago

    Mumbai, Maharashtra, India Social Donut Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    If you live and breathe digital marketing, we want to talk to you.We are looking for a Digital strategist to research, ideate, develop, track and optimize digital marketing campaigns for clients across different industrial verticals.What does a Digital Marketing Strategist do?You should have a strong grasp of current marketing tools and strategies and be...

  • Social Media Specialist

    5 days ago

    Navi Mumbai, Maharashtra, India Social Faalcon Full time ₹ 2,50,000 - ₹ 7,50,000 per year

    We're Hiring Social Media SpecialistAre you passionate about creating content that engages, inspires, and drives results? Social Faalcon, a full-service digital marketing agency, is looking for a creative and organized Social Media Specialist to manage multiple brand accounts.About Social FaalconSocial Faalcon is a full-service digital marketing agency...

  • Social Media

    21 hours ago

    Mumbai, Maharashtra, India Eminence Strategy Consulting Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    JOB SUMMARY -Eminence, a strategy consulting company focused on reputation, is looking for a self-motivated and detail-oriented Social Media & Client Servicing Executive. The ideal candidate should have a strong flair for client communication, project coordination, and digital storytelling. This role requires the person to write engaging content, conduct...

  • Lead Expert Social Media Strategy Healthcare

    24 hours ago

    Mumbai, Maharashtra, India The businesses of Merck KGaA, Darmstadt, Germany Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Work Your Magic with us  Ready to explore, break barriers, and discover more? We know you've got big plans – so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix...

  • Lead Expert Social Media Strategy Healthcare

    1 day ago

    Mumbai, Maharashtra, India Merck KGaA Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Work Your Magic with usReady to explore, break barriers, and discover more? We know you've got big plans – so do we Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of...

  • Social Media Intern

    1 day ago

    Navi Mumbai, Maharashtra, India Social Grade Full time ₹ 4,80,000 - ₹ 9,60,000 per year

    SocialGrade, a growing ai driven digital marketing agency, is looking for a creative and enthusiastic Social Media Internto join our team. If you are passionate about social media, love creating engaging content, and have hands-on skills in Adobe Premiere Pro, this role is for youWhat You'll Do:Assist in creating and editing engaging social media content...

  • Digital Marketing Intern

    3 days ago

    Mumbai, Maharashtra, India The Social Lions Full time ₹ 4,00,000 - ₹ 6,00,000 per year

    As a Digital Marketing Intern, you'll manage the social media profiles of brands or individuals by developing a strategy, producing good content, analyzing competitor activities, facilitating customer service, and managing projects and campaigns.Responsibilities:-Develop creative and engaging social media strategiesManage the day-to-day handling of all...

  • Social Media Manager

    22 hours ago

    Mumbai, Maharashtra, India Spectra Digital Full time ₹ 1,32,000 - ₹ 3,60,000 per year

    What You'll Do:Develop, implement, and manage social media strategies across platforms (Instagram, LinkedIn, YouTube, etc.)Lead content calendars, caption writing, and campaign planning in sync with brand tone and goalsCoordinate with designers, video editors, and clients for smooth executionMonitor trends, reels, and pop culture moments to plug brands in...