social media and digital manager

2 weeks ago

Mumbai, Maharashtra, India Graviti Properties Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Social Media & Digital Marketing Manager

Location: INDIA

Industry: DUBAI Real Estate

Role Overview

We are seeking a highly creative and analytical Social Media & Digital Marketing Manager who can drive both brand storytelling and performance marketing. With 60% focus on social media management and 40% on digital campaign execution, the role demands a professional who has worked with agency-style, fast-paced environments, handled large-scale content calendars, and executed high-value real estate campaigns.

The ideal candidate must blend content creativity with data-driven strategy, ensuring strong brand positioning while delivering leads and ROI.

⸻

Key Responsibilities

Social Media Management (60%)


• Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, YouTube, and TikTok.


• Manage content calendars, ensuring regular posting with strong storytelling aligned with real estate and lifestyle branding.


• Collaborate with designers, video teams, and agencies to create high-quality content (reels, stories, campaigns, influencer tie-ups).


• Build community engagement by monitoring trends, responding to followers, and creating interactive campaigns.


• Drive paid social media campaigns for both brand building and lead generation.


• Leverage analytics tools to track engagement, growth, and conversion from social media activities.

Digital Marketing (40%)


• Plan, launch, and optimize Google Ads, SEO, SEM, and remarketing campaigns.

  • Work on Meta Platform - Trouble shooting / resolving issues / generate huge spontaneous leads with ROI driver perview. Good at managing budgets and control.


• Ensure seamless integration of digital campaigns with social media activities to maximize ROI.


• Work on lead generation funnels, marketing automation, and retargeting strategies.


• Collaborate with sales and CRM teams to improve lead quality and conversion rates.


• Track KPIs and create data-driven performance reports for management.


• Stay updated with new digital marketing tools, trends, and best practices.

⸻

Requirements


• 5–8 years of experience in social media + digital marketing, preferably with a real estate developer or digital agency background.


• Proven ability to build brands on social media with high-volume content execution.


• Strong hands-on experience in Google Suite (Ads, Analytics, Tag Manager, Search Console).


• Excellent command of social media tools (Meta Business Suite, Hootsuite, Sprout, Buffer, etc.).


• Strong creative eye for storytelling, lifestyle branding, and influencer collaborations.


• Experience in managing budgets, paid media campaigns, and ROI-driven marketing.


• Exceptional communication and project management skills.

  • The person should be capable of taking assignments of growing channels and focus integrated social and digital activation with innovative technique to curate leads across India and International.

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