Lead - Social and Digital Strategy
1 week ago
Company: Mahindra & Mahindra Ltd Responsibilities & Key Deliverables Team Lead – Social and Digital Strategy Responsibilities:Impact Campaigns and Launches:• Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand• Track Brand Track metrics and plan data-led actions for the Mahindra master brand• Brief and guide agency partners on communication strategy and campaign execution• Works with brand managers to support them on launch communication Overall Social Strategy:• Develop social media strategies to drive visibility and engagement during key launches• Oversee content planning, creation, and distribution across platforms throughout the year• Analyse metrics to optimise performance and continuously improve campaigns• Run content-led campaigns that align with seasonal themes or consumer momentsContent Production Oversight:• Lead the in-house production team to deliver high-quality content for internal teams, brand pages, and hyperlocal platforms• Build monthly and quarterly content calendars aligned with overall campaign priorities• Ensure consistency in brand voice, tone, and visual storytelling• Manage timelines, prioritise requests, and coordinate across teams for seamless delivery• Oversee scripting, storyboarding, editing, and final approvals for all produced content• Track output quality, cost-efficiency, and turnaround to drive improvements• Collaborate with external vendors for select production needs when requiredDigital Transformation | Website – UI + UX:• Lead website UI/UX enhancements to drive engagement and improve conversion• Conduct user research and usability testing to inform design improvements• Work closely with developers/designers to implement site optimisations• Identify and apply CDP use cases to improve web performance• Identify and apply personalization use cases to enhance customer experience• Work with brand managers on launch requirements during product launches Overall SEO Strategy:• Develop SEO strategies to improve organic traffic and search rankings• Leverage analytics tools to assess impact of SEO actions and improve web visibility• Conduct keyword research, on-page optimisation, and link-building• Monitor performance metrics and adjust strategy to achieve business objectivesORM – Roadmap:• Design and execute a roadmap for proactive online reputation management• Identify risks and create mitigation plans to protect brand image• Work with customer service and PR to manage feedback and online reviewsService Brand Strategy:• Build and implement service brand strategies in line with company goals• Identify areas for differentiation and market positioning• Ensure brand consistency across all service-related digital and physical touchpointsPreferred Industries AutomobileEducation Qualification Bachelor of Information Technology; MBA in Marketing; MBAGeneral Experience 8+ years of experience in Digital Marketing - agency or client side experience Critical Experience 6-7 years of experience in all aspects of digital marketing with an ability to judge campaign ideas and self drive campaigns executions on tight timelines A working knowledge of all frontend and backend involving media plan ( paid owned earned), social and content strategy, sitecore based website, Lead flow and LMS, remarketing using martech tools, Analytics and reporting tools, SEO, ORM
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Lead - Social and Digital Strategy
1 week ago
mumbai, India Mahindra & Mahindra Limited Full timeResponsibilities & Key Deliverables Team Lead – Social and Digital StrategyResponsibilities:Impact Campaigns and Launches:• Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand• Track Brand Track metrics and plan data-led actions for the Mahindra master brand• Brief and guide...
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Lead - Social and Digital Strategy
2 weeks ago
Mumbai, Maharashtra, India Mahindra & Mahindra Ltd Full timeResponsibilities & Key DeliverablesTeam Lead – Social and Digital StrategyResponsibilities:Impact Campaigns and Launches: Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brandTrack Brand Track metrics and plan data-led actions for the Mahindra master brandBrief and guide agency partners on...
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Lead - Social and Digital Strategy
1 week ago
Mumbai A.O, India Mahindra & Mahindra Full time ₹ 5,00,000 - ₹ 15,00,000 per yearResponsibilities & Key Deliverables Team Lead – Social and Digital StrategyResponsibilities:Impact Campaigns and Launches:• Lead the communications strategy and execution for campaigns that position Mahindra as a modern, authentic brand• Track Brand Track metrics and plan data-led actions for the Mahindra master brand• Brief and...
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Brand Strategy Manager
3 weeks ago
Mumbai, India Social Beat Full timeKey Responsibilities: - Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas. - Partner closely with creative teams to ensure strategic alignment and conceptual excellence. - Decode audience behavior, cultural trends, and category insights to build compelling narratives...
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Brand Strategy Manager
2 weeks ago
Mumbai, India Social Beat Full timeKey Responsibilities:- Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.- Partner closely with creative teams to ensure strategic alignment and conceptual excellence.- Decode audience behavior, cultural trends, and category insights to build compelling narratives and...
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Brand Strategy Manager
2 weeks ago
Mumbai, India Social Beat Full timeKey Responsibilities: Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas. Partner closely with creative teams to ensure strategic alignment and conceptual excellence. Decode audience behavior, cultural trends, and category insights to build compelling narratives and...
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Brand Strategy Manager
2 weeks ago
Mumbai, Maharashtra, India Social Beat Full time ₹ 12,00,000 - ₹ 36,00,000 per yearKey Responsibilities:Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.Partner closely with creative teams to ensure strategic alignment and conceptual excellence.Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand...
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Brand Strategy Manager
2 weeks ago
Mumbai, India Social Beat Full timeKey Responsibilities:Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas.Partner closely with creative teams to ensure strategic alignment and conceptual excellence.Decode audience behavior, cultural trends, and category insights to build compelling narratives and brand...
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Brand Strategy Manager
2 weeks ago
Mumbai, India Social Beat Full timeKey Responsibilities:Lead strategic thinking across key brands — from understanding business objectives to delivering creative briefs that spark powerful ideas. Partner closely with creative teams to ensure strategic alignment and conceptual excellence. Decode audience behavior, cultural trends, and category insights to build compelling narratives and...
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Social Media Manager
2 days ago
CBD Belapur, Navi Mumbai, Maharashtra, India Social Faalcon Full time ₹ 4,80,000 - ₹ 6,00,000 per yearCompany DescriptionSocial Faalcon is a full-fledged digital marketing agency and service provider that helps brands achieve their digital marketing goals. We engage in various online brand management activities, drive social media efforts and campaigns across platforms like Facebook, Twitter, Instagram, Pinterest, and more. Our strategies encompass websites,...
