Business Development
23 hours ago
Business Development Executive (Female) — Roles & Responsibilities
1. Lead Conversion Strategy (Not Telecalling Monkey Work)
- Create conversion frameworks for maternity, newborn, and family photography leads.
- Identify barriers to conversion (pricing fears, delay, family decision blockage, timing) and build scripts + workflows to crush them.
- Design end-to-end persuasion funnels: initial contact → nurturing → objection handling → closing → upselling.
2. Sales Process Optimization (Fix, Test, Scale)
- Audit current Raika Photography sales pipeline.
- Rebuild WhatsApp + call + follow-up flows into high-conversion sequences, not random messages.
- Build multiple offer angles for different customer segments: emotional, luxury, budget, seasonal, milestone-based.
- Cut steps that waste time, add automation where human effort is not needed.
3. Customer Relationship Management
- Implement a long-term touchpoint system: post-shoot nurturing, festival greetings, birthday reminders, new baby check-ins.
- Convert past customers into referral machines using loyalty points, referral codes, exclusive perks.
- Maintain customer records that don't rot in Google Sheets: structured CRM, notes, follow-up reminders.
4. Revenue Growth Execution
- Don't just "follow instructions" — create and test new offers (baby + maternity combo, mini-shoots, upsell albums, lifetime packages).
- Identify B2B tie-ups (gynecologists, hospitals, birthing centers, baby stores, influencers).
- Track CAC, conversion %, average revenue per customer — and improve them month over month, not give excuses.
5. Funnel Nurturing & Psychology
- Build scripts using emotion, logic, social proof and FOMO — not robotic telecalling.
- Personal follow-up messages that feel human and valuable — not "Madam do you want photoshoot?"
- Understand customer objections deeper than price: safety, style, trust, husband decision, time, newborn health.
6. Team Coordination
- Work directly with the sales team and photographers.
- Improve how shoots are explained, scheduled, delivered.
- Make sure leads don't die because someone "forgot to follow-up".
7. Data-Driven
- Weekly review: leads received, leads hot/cold/dead, reason for loss, potential retarget.
- Convert information into decisions, not copy-paste Excel.
Job Type: Full-time
Pay: ₹15, ₹61,530.63 per month
Work Location: In person
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