Email & Retention Marketing Executive

3 days ago

Gurgaon, Haryana, India Herbalmax Healthcare Private Limited Full time US$ 9,00,000 - US$ 12,00,000 per year

Job Title:
Email & Retention Marketing Executive

Location:
Sector 19, Udyog Vihar Gurgaon

Job Type:
Full-Time, On-Site

Experience:
1-3 Year

Industry:
D2C / Healthcare / Wellness / Consumer Health

Role Overview:

We are seeking a proactive and creative
Email & Retention Marketing Executive
to manage and grow our customer lifecycle programs. You will play a key role in driving repeat purchases, reducing churn, and increasing customer lifetime value through effective email, SMS, and retention marketing strategies.

Key Responsibilities:

  • Plan, create, and execute
    email marketing campaigns
    .
  • Own the
    customer retention journey
    from onboarding to re-engagement and win-back
  • Develop and manage
    automated email flows
    (welcome, cart recovery, post-purchase, feedback, etc.)
  • Coordinate
    SMS and WhatsApp marketing
    initiatives in sync with email efforts
  • Analyze performance metrics (open rates, CTR, CVR, unsubscribe rates, etc.) and optimize accordingly
  • Collaborate with content, design, and product teams to ensure brand consistency and messaging
  • Segment audiences and personalize communications based on user behavior and data insights
  • Support loyalty, referral, and subscription programs to improve customer retention
  • Conduct A/B testing for subject lines, content, CTAs, and timing

Required Skills & Qualifications:

  • Minimum
    1 year of hands-on experience
    in
    email and retention marketing
    (preferably in D2C or healthcare/wellness)
  • Familiarity with
    email marketing tools
    like Klaviyo, Mailchimp, MoEngage, or similar platforms
  • Strong understanding of
    customer segmentation
    ,
    lifecycle marketing
    , and
    CRM strategies
    .
  • Experience with tools like Google Analytics, Shopify (or other D2C platforms) is a plus
  • Excellent communication skills and attention to detail
  • Data-driven mindset with a passion for improving customer experience

Nice to Have:

  • Experience in the
    healthcare, wellness, or personal care industry
  • Exposure to
    performance marketing
    and
    cross-channel retention campaigns
    .

What We Offer:

  • A collaborative and fast-paced work environment
  • Opportunity to work with a growing D2C health brand
  • Growth opportunities and learning across digital and performance marketing
  • Competitive salary and benefits

To Apply:

Please send your
resume
to or

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