Email Marketing Specialist

2 weeks ago

Gurgaon, Haryana, India Universal Business Council Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Job Title: Email Marketing Executive – Universal Business Council

Location: Gurugram, India

Working Days: Monday to Friday (5 Days Working)

Employment Type: Full-Time, Remote

About Universal Business Council:

Universal Business Council is a globally recognized group of Blockchain, Marketing and AI experts offering certifications and training. We're shaping the future of technology through world-class programs, and we're looking for a results-driven Email Marketing Executive to join our team in Gurugram.

Position Overview:

We're seeking an experienced and highly motivated Email Marketing Executive to manage and execute cold email campaigns targeting both B2B and B2C segments using tools like Apollo. The core focus will be conversion-driven email outreach that builds our sales funnel and strengthens brand communication.

Key Responsibilities:

Plan and execute cold email campaigns for lead generation using Apollo and similar tools

Build, manage, and optimize email sequences focused on high conversions

Segment lists and personalize emails for B2B and B2C audiences

Collaborate with the sales and content teams to align messaging and offers

Monitor campaign performance, open rates, click-through rates, and conversion metrics

Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR where applicable)

A/B test subject lines, CTAs, and email content to optimize performance

Maintain an active and trustworthy LinkedIn presence as part of brand and outreach efforts

Requirements:

1–3 years of experience in email marketing or lead generation roles

Proficiency in cold email tools (Apollo experience is a must)

Strong understanding of B2B and B2C email campaign strategies

Hands-on experience with automation tools and email personalization

Excellent communication and copywriting skills

Analytical mindset with experience using campaign performance dashboards

Bachelor's degree in Marketing, Communications, or a related field preferred

Must be active on LinkedIn with a professional and credible presence

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