Digital Marketing Head

1 week ago

Salt Lake Kolkata West Bengal, India Mahabir Danwar Jewellers Full time ₹ 60,00,000 - ₹ 84,00,000 per year

Job Summary:

We are seeking a results-driven and creative Head of Digital Marketing to lead and execute digital marketing strategies across all online channels. The ideal candidate will have proven experience in the luxury or jewelry sector, a strong understanding of premium brand positioning, and expertise in digital tools and analytics. You will be responsible for driving online traffic, increasing conversions, enhancing brand presence, and ultimately boosting revenue through digital initiatives.

Key Responsibilities:

Strategy & Leadership

  • Develop and implement a comprehensive digital marketing strategy aligned with the brand's goals and values.
  • Lead a high-performing digital marketing team, including SEO/SEM, content, email, performance marketing, and social media specialists.
  • Plan and manage the digital marketing budget to maximize ROI.

Performance Marketing & Ecommerce

  • Oversee performance marketing campaigns (Google Ads, Meta, Instagram, etc.) with a focus on driving qualified traffic and conversions.
  • Optimize paid advertising campaigns with strong analytical rigor (CPA, ROAS, LTV, etc.).
  • Drive traffic and revenue growth for the brand's ecommerce platform and marketplaces.

Brand & Content Management

  • Ensure brand consistency across all digital touchpoints including website, social media, email, and ads.
  • Collaborate with content, creative, and product teams to deliver compelling digital content (videos, reels, blog posts, lookbooks).
  • Partner with influencers and jewelry/luxury lifestyle creators for brand collaborations.

CRM & Retention

  • Develop and execute effective CRM strategies (email, SMS, loyalty programs) to enhance customer retention and lifetime value.
  • Leverage customer data to deliver personalized experiences and product recommendations.

Social Media & Community Building

  • Manage social media strategy and calendars across platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn).
  • Engage with the brand's community to build loyalty and advocacy.
  • Monitor trends and competitor activity in the jewelry/luxury fashion space.

Analytics & Optimization

  • Track, analyze, and report on KPIs across all digital channels using tools like Google Analytics, GA4, Meta Business Suite, etc.
  • Conduct A/B testing, UX audits, and CRO strategies for continuous improvement.

Qualifications & Skills:

  • Bachelor's or Master's degree in Marketing, Digital Media, Business, or a related field.
  • 7+ years of progressive digital marketing experience, preferably in the jewelry or luxury goods industry.
  • Proven experience leading successful digital campaigns for high-end or aspirational brands.
  • Strong analytical mindset with proficiency in marketing tools (Google Ads, Meta Ads, GA4, Klaviyo/Mailchimp, Shopify, etc.).
  • Excellent leadership, communication, and project management skills.
  • Creative flair with a deep understanding of visual aesthetics, especially in luxury branding.

Job Types: Full-time, Permanent

Pay: ₹50, ₹70,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Leave encashment

Work Location: In person

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