Digital Marketing Manager – Lead Generation

3 days ago


Gurgaon, Haryana, India GoBOLT Full time ₹ 9,00,000 - ₹ 12,00,000 per year


We're Hiring: Digital Marketing Manager (Performance Marketing | Driver Acquisition)


Location:
Gurgaon, Sector 58 (On-site)


Department:
Marketing


Reports To:
Business Head

About the Role

We're looking for a
data-driven Digital Marketing Manager
to lead our
driver acquisition campaigns
across digital platforms.

If you're hands-on with
paid media execution, performance optimization, and CRM integration
, this is your chance to build something from the ground up


Your mission:
Generate high-quality driver enquiries while optimizing campaigns for the
lowest possible Cost per Acquisition (CPA)
.

You'll have full ownership — from setting up ad accounts to scaling performance across channels.

What You'll Do

Plan, execute & optimize campaigns on:

  • Facebook & Instagram Ads
  • WhatsApp & SMS Marketing
  • Google Ads (if applicable)
  • Other lead-gen platforms

Manage the entire lead funnel — from ad creation to CRM uploads

Monitor & improve CPA, CTR, CPL & ROI

Collaborate with creatives & tech teams for impactful campaigns

Sync leads with CRM and ensure quick follow-ups

Work with operations & call centre teams to track lead quality & conversions

Conduct A/B testing on audiences, creatives & placements

Share weekly dashboards & actionable insights with management

What We're Looking For

3–6 years of experience in
Performance / Digital Marketing / Lead Generation

Proven track record of running
high-ROI campaigns
(Facebook, Instagram, WhatsApp)

Strong grasp of
digital analytics, attribution & tracking

Tools:
Facebook Ads Manager, Google Analytics, Excel/Sheets

Collaborative mindset with creative & data fluency

Performance Metrics

  • Qualified leads generated
  • Cost per Acquisition (CPA) / Cost per Lead (CPL)
  • Lead-to-conversion ratio
  • Return on Ad Spend (ROAS)

Education

Bachelor's in Marketing, Business, or related field (MBA preferred, not mandatory)

Why Join Us

Opportunity to
build & scale
driver acquisition from scratch

Fast-paced, performance-driven environment

Collaborative culture with focus on innovation & impact

  • Interested?
    Drop your CV at


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