
Digital Marketing Manager – Lead Generation
3 days ago
We're Hiring: Digital Marketing Manager (Performance Marketing | Driver Acquisition)
Location:
Gurgaon, Sector 58 (On-site)
Department:
Marketing
Reports To:
Business Head
About the Role
We're looking for a
data-driven Digital Marketing Manager
to lead our
driver acquisition campaigns
across digital platforms.
If you're hands-on with
paid media execution, performance optimization, and CRM integration
, this is your chance to build something from the ground up
Your mission:
Generate high-quality driver enquiries while optimizing campaigns for the
lowest possible Cost per Acquisition (CPA)
.
You'll have full ownership — from setting up ad accounts to scaling performance across channels.
What You'll Do
Plan, execute & optimize campaigns on:
- Facebook & Instagram Ads
- WhatsApp & SMS Marketing
- Google Ads (if applicable)
- Other lead-gen platforms
Manage the entire lead funnel — from ad creation to CRM uploads
Monitor & improve CPA, CTR, CPL & ROI
Collaborate with creatives & tech teams for impactful campaigns
Sync leads with CRM and ensure quick follow-ups
Work with operations & call centre teams to track lead quality & conversions
Conduct A/B testing on audiences, creatives & placements
Share weekly dashboards & actionable insights with management
What We're Looking For
3–6 years of experience in
Performance / Digital Marketing / Lead Generation
Proven track record of running
high-ROI campaigns
(Facebook, Instagram, WhatsApp)
Strong grasp of
digital analytics, attribution & tracking
Tools:
Facebook Ads Manager, Google Analytics, Excel/Sheets
Collaborative mindset with creative & data fluency
Performance Metrics
- Qualified leads generated
- Cost per Acquisition (CPA) / Cost per Lead (CPL)
- Lead-to-conversion ratio
- Return on Ad Spend (ROAS)
Education
Bachelor's in Marketing, Business, or related field (MBA preferred, not mandatory)
Why Join Us
Opportunity to
build & scale
driver acquisition from scratch
Fast-paced, performance-driven environment
Collaborative culture with focus on innovation & impact
- Interested?
Drop your CV at
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