B2B Sales Head

Position Overview

Hero Eco Med Pvt. Ltd. is seeking a dynamic, experienced, and results-oriented Institutional Sales Head
 to lead its B2B sales operations across institutional, government, and NGO segments in the medical equipment industry. The ideal candidate will bring deep experience in driving institutional business, managing national distribution networks, and building strategic partnerships that align with the company's long-term growth objectives.

This is a senior leadership position reporting directly to top management and requires a strong commercial acumen, hands-on execution ability, and the maturity to engage with senior stakeholders across healthcare institutions, government departments, and procurement agencies.

Key Responsibilities

Sales & Business Development

• Drive institutional and B2B sales across hospitals, diagnostic centres, healthcare facilities, government bodies, and NGOs.

• Identify and develop new business opportunities within institutional, corporate, and public sector segments.

• Achieve sales targets and revenue goals through structured planning, execution, and performance monitoring.

• Prepare and deliver competitive proposals, quotations, and presentations to institutional clients.

• Actively participate in tender processes and manage government procurement documentation.

Channel & Distribution Management

• Build, manage, and optimize distribution channels across India — including B2B, B2C, and government tender segments.

• Strengthen and expand the dealer and distributor network for maximum market penetration and revenue growth.

• Design channel incentive programs to drive performance and profitability.

• Oversee inventory, supply chain coordination, and logistics in collaboration with internal teams and channel partners.

Relationship Management

• Maintain strong, long-term relationships with key institutional clients and government stakeholders.

• Act as the primary interface for strategic accounts, ensuring consistent engagement and satisfaction.

• Conduct regular client visits, training programs, and product demonstrations to promote new product lines and reinforce trust.

Strategic Planning & Execution

• Develop region-wise and sector-specific sales strategies aligned with overall business objectives.

• Monitor market trends, competition, and policy developments in the healthcare equipment sector.

• Provide accurate forecasts, pipeline reports, and business intelligence to management.

• Collaborate with marketing, product development, and finance teams to align sales efforts with brand and operational goals.

Candidate Profile

• 
Experience:
 Minimum 
10 years
 in B2B / Institutional Sales, preferably within the 
medical equipment, healthcare, or allied industries
.

• Demonstrated experience in government tenders, hospital procurement, and large institutional sales cycles.

• Proven track record of setting up and managing pan-India dealer or distribution networks.

• Strong leadership and team management skills; capable of motivating and mentoring regional sales managers.

• Excellent communication, negotiation, and presentation skills.

• Should possess a deep understanding of market dynamics, pricing strategies, and regulatory frameworks in the healthcare sector.

Education

• Graduate / Postgraduate in Business Administration, Marketing, or a related field.

• Additional certifications in Sales Management or Healthcare Business will be an advantage.

Compensation

• 
Salary:
 In line with industry standards and commensurate with experience.

• • Includes performance-based incentives linked to business growth and target achievement.