Marketing Executive

19 hours ago

Jaipur, Rajasthan, India Cognia Technologies LLP Full time ₹ 4,50,000 - ₹ 9,00,000 per year
Overview: The Marketing Executive plays a crucial role in developing and executing marketing campaigns to promote the organization's products or services. They are responsible for creating and implementing marketing strategies to achieve the company's goals and objectives. The Marketing Executive will collaborate with various teams to ensure the successful execution of marketing plans and initiatives, ultimately contributing to the growth and success of the business.Key Responsibilities:
  • Developing marketing strategies and plans to drive company growth.
  • Conducting market research to identify marketing opportunities and consumer preferences.
  • Creating and managing digital marketing campaigns across various platforms.
  • Collaborating with the sales team to develop promotional materials.
  • Analyzing marketing data and metrics to inform future marketing strategies.
  • Managing social media accounts and creating engaging content.
  • Coordinating with external agencies and vendors to execute marketing initiatives.
  • Monitoring and analyzing competitor activities.
  • Participating in the development of pricing and product positioning strategies.
  • Building and maintaining relationships with customers and stakeholders.
  • Preparing and presenting reports on marketing performance.
  • Contributing to the overall marketing team's effort and accomplishments.
  • Staying up-to-date with industry trends and best practices.
Required Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or relevant field.
  • Proven experience in marketing, with a focus on digital marketing.
  • Strong understanding of marketing principles and techniques.
  • Proficiency in market research and data analysis.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to manage multiple projects and deadlines.
  • Experience with social media management and content creation.
  • Ability to work effectively in a team as well as independently.
  • Strong analytical and problem-solving skills.
  • Proficiency in Microsoft Office and marketing software.
  • Knowledge of SEO and SEM techniques.
  • Experience with customer relationship management (CRM) tools.
  • Ability to adapt to changing market conditions and technologies.
  • Proven track record of successful marketing campaign execution.
  • Understanding of branding and product positioning concepts.

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