Marketing Executive
9 hours ago
Qualifications: Graduation or MBA
Experience: 2-4 years
Travel: Continuous travel within the designated area – 80% Travel in a month
Role: Marketing Executive - Channel
Industry Type: Beverage
Department: Sales & Business Development
Employment Type: Full Time, Permanent
Role Category: Retail & B2C Sales
Job description
Job Description:
Objective: The purpose of the role is to execute all channel related activities for the designated area through vendor which includes eating and drinking, modern trade, mom and pop retailers, grocery and non – traditional channels or point of sale and vendor management
Function: Commercial
Work Location: Rajasthan
Job Responsibilities:
Channel Programs
Execution of unit specific initiatives in E&D, Grocery, and Convenience channel as per plan shared
Ensure outlet activation execution as per RED standards
Ensure support development and implementation of unit activation plans, using approved national/regional channel standards.
Planning of standard approved activation elements & other marketing collaterals
Execution and portfolio management as per the plan shared
Across depots & distributors
Execution of local initiatives
Tracking of systems and evaluation process
Local Initiatives to scale up the national/regional program
Analysis and Reporting
Activation as per RED / DEEP RED to do list.
Identify gaps & growth opportunities in various channels as per PITA model
Tracking of competition activities
Ensure activation in market through analysis RSA data
Job Type: Full-time
Pay: ₹250, ₹548,372.83 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
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