
Ppc Specialist
2 days ago
Job Description: PPC Analyst
Position Overview:
We are seeking a detail-oriented and data-driven PPC Analyst to join our digital marketing team. The PPC Analyst will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms to drive targeted traffic, increase conversions, and maximize ROI. The ideal candidate will have a strong analytical mindset, experience with PPC tools, and a proven track record of managing successful PPC campaigns.
Key Responsibilities:
Campaign Management:
Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant networks.
- Monitor and analyze campaign performance, adjusting strategies to achieve business goals.
Conduct keyword research and selection for pay-per-click campaigns.
Optimization and Analysis:
Continuously optimize ad copy, landing pages, bids, and targeting to improve performance.
- Perform A/B testing on ad creatives and landing pages to enhance campaign effectiveness.
Analyze campaign metrics, identify trends, and make data-driven decisions to improve ROI.
Budget Management:
Track spend and performance to ensure campaigns stay within budget.
Reporting and Insights:
Prepare regular reports on campaign performance, including key metrics, insights, and recommendations.
- Present findings and actionable insights to stakeholders.
Utilize tools such as Google Analytics, Google Ads, and other PPC platforms to gather data and insights.
Collaboration and Communication:
Communicate campaign performance and insights to team members and stakeholders.
Qualifications:
- Bachelors degree in any field.
- Proven experience as a PPC Analyst is a must.
- In-depth knowledge of Google Ads, Bing Ads, and Meta platforms.
- Proficiency in using analytics tools such as Google Analytics, Google Ads, and others.
Preferred:
- Certification in Google Ads or other relevant PPC certifications.
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