Ppc Specialist

16 hours ago

Navi Mumbai, Maharashtra, India Maple Digital Technology Full time ₹ 6,00,000 - ₹ 10,00,000 per year

Job Description: PPC Analyst

Position Overview:

We are seeking a detail-oriented and data-driven PPC Analyst to join our digital marketing team. The PPC Analyst will be responsible for managing and optimizing pay-per-click advertising campaigns across various platforms to drive targeted traffic, increase conversions, and maximize ROI. The ideal candidate will have a strong analytical mindset, experience with PPC tools, and a proven track record of managing successful PPC campaigns.

Key Responsibilities:

  1. Campaign Management:

  2. Plan, create, and manage PPC campaigns across Google Ads, Bing Ads, social media platforms, and other relevant networks.

  3. Monitor and analyze campaign performance, adjusting strategies to achieve business goals.

  4. Conduct keyword research and selection for pay-per-click campaigns.

  5. Optimization and Analysis:

  6. Continuously optimize ad copy, landing pages, bids, and targeting to improve performance.

  7. Perform A/B testing on ad creatives and landing pages to enhance campaign effectiveness.

  8. Analyze campaign metrics, identify trends, and make data-driven decisions to improve ROI.

  9. Budget Management:

  10. Track spend and performance to ensure campaigns stay within budget.

  11. Reporting and Insights:

  12. Prepare regular reports on campaign performance, including key metrics, insights, and recommendations.

  13. Present findings and actionable insights to stakeholders.

  14. Utilize tools such as Google Analytics, Google Ads, and other PPC platforms to gather data and insights.

  15. Collaboration and Communication:

  16. Communicate campaign performance and insights to team members and stakeholders.

Qualifications:

  • Bachelors degree in any field.
  • Proven experience as a PPC Analyst is a must.
  • In-depth knowledge of Google Ads, Bing Ads, and Meta platforms.
  • Proficiency in using analytics tools such as Google Analytics, Google Ads, and others.

Preferred:

  • Certification in Google Ads or other relevant PPC certifications.

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