Digital Marketing Executive

6 hours ago

Indore, Madhya Pradesh, India Elite Manpower & Training Academy Full time ₹ 1,50,000 - ₹ 2,00,000 per year

Company Overview

Elite Manpower & Training Academy (EMTA) specializes in providing expertly trained personnel to organizations, particularly in the BFSI sector. With a commitment to quality and professional development, EMTA offers diverse training programs to enhance skills for various professional settings. Operating from Indore, the company is dedicated to bridging the gap between workforce capabilities and industry demands.

Job Overview

This is an executive-level role in Digital Marketing, located in Indore, and is offered as a full-time employment opportunity. The ideal candidate will possess a blend of creativity and analytical abilities to drive successful digital marketing campaigns. With a focus on leveraging SEO strategies, the role requires collaboration with various teams to enhance brand visibility and engagement. The offered salary is in the range of 15,000 to 20,000 in hand.

Qualifications and Skills

  • Proficient in search engine optimization techniques to enhance online presence and drive organic traffic growth (Mandatory skill).
  • Experienced in utilizing Google Analytics to track and report on web traffic and measure success of digital marketing initiatives.
  • Skilled in executing social media advertising campaigns across platforms to increase brand awareness and customer reach.
  • Knowledgeable in content marketing strategies to create engaging and relevant content that attracts and retains customers.
  • Adept in developing email marketing campaigns that effectively communicate messages and calls-to-action to target audiences.
  • Experience in managing pay-per-click (PPC) advertising to maximize return on investment for digital advertisements.
  • Familiar with marketing automation tools to streamline campaign processes and improve efficiency in marketing efforts.
  • Analytical mindset with strong data analysis skills to interpret data, identify trends, and make informed marketing decisions.

Roles and Responsibilities

  • Develop and implement comprehensive digital marketing strategies to increase brand visibility and online engagement.
  • Conduct keyword research and optimize website content to improve search engine rankings and drive targeted traffic.
  • Plan and execute social media campaigns to align with marketing goals and track performance metrics for continuous improvement.
  • Create and manage engaging content across various digital channels to enhance customer experience and retention.
  • Design and deploy email marketing campaigns to effectively reach and communicate with target audiences.
  • Manage PPC campaigns and analyze performance data to optimize ad spend and improve campaign effectiveness.
  • Leverage data analysis tools to measure campaign performance, customer engagement, and ROI.
  • Collaborate with cross-functional teams to align digital marketing efforts with overall business objectives.

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