Product Manager-Credit CARD-Marketing HO
2 weeks ago
About The Role
About The Role Credit Card Portfolio Manager
About Kotak Mahindra Bank:
Established in 1985, the Kotak Mahindra Group is one of India"s leading financial services conglomerates. In February 2003, Kotak Mahindra Finance Ltd. (KMFL), the Group"s flagship company, received a banking license from the Reserve Bank of India (RBI). With this, KMFL became the first non-banking finance company in India to become a bank Kotak Mahindra Bank Limited. The consolidated balance sheet of Kotak Mahindra Group is over 2 lakh crore. The Group offers a wide range of financial services that encompass every sphere of life. From commercial banking, to stock broking, mutual funds, life insurance and investment banking, the Group caters to the diverse financial needs of individuals and the corporate sector. The Group has a wide distribution network through branches and franchisees across India, and international offices in London, New York, California, Dubai, Abu Dhabi, Bahrain, Mauritius and Singapore. For more information, please visit the company"s website at
Job roleCredit Card Portfolio Manager
Kotak Credit Cards is the 5th Largest Credit Card issuer in the country by volume. As a portfolio manager for Credit Card business, you will be responsible for developing and executing strategies to increase spends, transaction activation, improve customer engagement, and manage right balance between risk and profitability. Liaise with various merchant to execute deals and run portfolio offers such as quick commerce, travel, apparels, e-comm. Analyze portfolio metrics (spend, attrition, engagement) at customer segments, MCC, category and suggest portfolio actions to drive customer engagement.
Work in close collaboration with alliance, product, marketing, ops, legal and compliance team. Build high levels of engagement with aggregator partner to explore opportunities by adding new merchants and customer offers. Optimise offer communication to ensure effective communication with lower cost. Work in close coordination with analytics team and analyse effectiveness of portfolio actions and campaign scorecards. Ensure all customer issues are resolved within TAT.
Responsibilities:
- The portfolio manager will be the key stakeholder to drive card activation and onwards customer engagement.
- Execute portfolio spends campaign and track performance
- He/ She is expected to track all business targets and ensure the same are achieved.
- He/ She is expected to introduce strategic business initiatives that help drive spends and activation.
- Lead engagement with partners such as bookmyshow, District etc to participate as bank sponsors.
Requirements:
Minimum 5-7 years of post MBA experience or Undergraduate (CA) in managing cards portfolio.
Strong analytical skills to understand spend patters, customer segments.
Flexible to constantly iterate. Very granular with an eye for detail.
Grade: M4
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