Business Development Executive
2 days ago
Job Title: Business Development Executive (BDE) - Offline Activations
Location: Mumbai Department: Offline Marketing Team
Note: This role will involve frequent intercity travel.
Profile Overview: We are seeking a proactive Business Development Executive (BDE) to join our Offline Activations team. The ideal candidate will play a critical role in ensuring high-quality execution of on-ground campaigns by coordinating with vendors and promoters,and building strong alliances at the local level. Key
Responsibilities: -
Campaign Execution: Lead and support the planning, execution, and supervision of on-ground BTL activations, ensuring all activities are executed as per brand guidelines and timelines.
-Quality Control & Monitoring: Maintain a high standard of execution across all on-ground activities. Proactively identify and resolve any gaps or deviations during the activation.
-Logistics Management: Ensure timely availability and distribution of all marketing materials and resources required for successful campaign execution.
-Vendor & Promoter Coordination: Liaise with vendors, suppliers, and promoters to ensure seamless delivery and performance on the ground.
Alliances & Partnerships: Identify, pitch, and secure alliances with housing societies, community heads, or other key stakeholders to enable smooth campaign deployment.
- Reporting & Documentation: Maintain comprehensive reports on daily activities, campaign metrics, challenges faced, resolutions provided, and learnings for future improvements.
- Cross-Team Support: Collaborate with the internal planning team for activation schedules and provide on-ground feedback to improve future campaigns. Qualifications: - Minimum 1 year of experience in managing on-ground activations, preferably with advertising agencies or BTL marketing firms.
- Demonstrated experience in securing alliances with societies or community heads.
- Strong understanding of campaign logistics and vendor/promoter management.
- Excellent organizational, problem-solving, and interpersonal communication skills.
- Must own a two-wheeler.
- Ability to handle high-pressure field operations and ensure quality-driven execution across campaigns.
- Willingness to travel across cities as per campaign requirements.
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