Area Sales Manager Wood Finish Surat

19 hours ago

Surat Birla Paints India Gujarat Paints HO Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Building the Go To Market Strategy 

  • Support building of the Go to Market Strategy for the challenger brand.
  • Action out the booking, installation, and successful nurturing of Wood finish Tinting Machines across outlets in the territory.
  • Engaging in identifying the ideal customer base to facilitate the propecting and lead generation. 
  • Creating the value matrix and strategizing the sales funnel for the product. 
  • Identify and curate the sales strategy for the challenger product in a competitive market.
  • Devise a suitable product demand generation methodology. 
  • Design the content marketing strategy suitable to the product and target population.
  • Identify and institutionalize the performance indicators /metrics to measure sales progress.
  • Strategize the customer retention plans to enable long-term customer relationships.

Strategizing & Creating the business entry blueprint 

  • Be instrumental in strategizing and creating the blueprint for the business entry for the brand in a disruptive environment.
  • Set out clear and realistic business goals for the product performance in a competitive market.
  • Plan the budget and resource requirement for the brand entry.
  • Conduct thorough research on the market in terms of the size, consumer trends, perceptions, competition survey, opportunities, barriers, etc. 
  • Build the unique value proposition for the challenger product to stand out in a competitive market.
  • Strategize the entry mode and research on whether that is the optimal mode to enter the market.
  • Develop all strategy based collaterals for the product.

Post Launch : Key Result Areas  

Supporting Actions

Maintaining sustainable sales potential 

  • Plan and drive innovative initiatives to establish and maintain sustainable sales potential for focused products in the market (in addition to regular range of products).
  • Achieving overall sales KPIs and increase market share

Designing and implementation of field activation design and implementation 

  • Design and implement field activations to increase product adoption and depth by enhancing product awareness.

Driving performance of trade schemes and on ground promotions 

  • Spearhead and drive performance of Trade schemes and on ground promotions for the challenger brand. 

Conducting market analysis 

  • Conduct regular market analysis by constantly staying current and updated on competition information about product, pricing, and activations.

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