Brand Manager-E-Commerce

Brand Manager – E-Commerce (Amazon, Flipkart, D2C)

Role Overview

You will own the end-to-end growth of the brand across Amazon Seller Central, Vendor Central, Flipkart, Meesho, and upcoming channels. This is a performance-driven role where you manage the entire P&L, catalog, supply chain coordination, marketing, pricing, compliance, and new product launches.

Ideal for someone who understands both the technical and business side of e-commerce operations.

Key Responsibilities1. Amazon & Marketplace Operations

• Manage end-to-end Seller Central & Vendor Central operations (FBA, EasyShip, DF node, PO management, VMX).
• Create, optimize, and maintain product listings (SEO titles, bullets, A+ content, keywords, images).
• Oversee pricing, promotions, deals, coupons, and growth programs (Prime Exclusive, Dropship, 1P NIS).
• Track and improve performance metrics: CTR, CVR, GV/unit, search rank, PI, buy box, shipping speed.
• Coordinate with category managers to drive events, launches, and business reviews.

2. Product Launch & Catalog Management

• Plan and execute new product launches (sourcing to go-live).
• Conduct market research, keyword analysis, competitor benchmarking.
• Manage variations, bundles, compliance documents (LMPC, BIS, EPR, brand certificates).
• Work closely with design team for packaging, infographics, A+ content, and brand assets.

3. Supply Chain & Inventory Coordination

• Forecast inventory across FBA, FCs, 1P, and warehouse.
• Monitor inbound shipments, PO fulfilment, DF/Vendor Central supply planning.
• Liaise with Chinese suppliers for shipments, QC, packaging changes, and PO execution.
• Minimize stockouts, aging stock, and improve sell-through.

4. Marketing & Growth

• Plan and optimize PPC campaigns (auto, manual, DSP basic understanding).
• Manage influencer collaborations, reels, photoshoots, and partnership ads.
• Ensure alignment of content across marketplaces, D2C site, Instagram.
• Run experiments for growth: pricing A/B tests, keyword ranking strategies, product improvements.

5. Financials & Analytics

• Handle P&L for the brand: revenue tracking, margins, landed cost, contribution margin.
• Reconcile Amazon fees (FBA, referral, shipping, EasyShip) & work with accounts team.
• Build weekly MIS dashboards for performance tracking.
• Prepare SQP, SCP, ARA deep dives and identify action items.

6. Customer Experience & Compliance

• Oversee all customer communication: reviews, returns, warranty, replacement SLAs.
• Create digital manuals, QR-based help content, onboarding guides.
• Ensure compliance with Amazon policy, GST invoices, trademark/IP hygiene.
• Implement quality improvements based on VOC (Voice of Customer).

7. Internal Coordination & Leadership

• Work with designers, accounts, warehouse, import team, Chinese vendors.
• Drive timelines, ensure SOPs are followed, and maintain strict documentation.
• Train junior executives and be the single point of contact for the brand's operations.

Required Skills & Experience

• 3–6 years experience in Amazon/e-commerce brand management (mandatory).
• Deep knowledge of Seller Central, Vendor Central, Flipkart, Shopify (bonus).
• Strong analytical ability: Excel dashboards, pricing models, keyword tools.
• Understanding of PPC strategy, creative direction, packaging.
• Experience in imports, HS codes, LMPC/BIS/EPR compliance is a bonus.
• Excellent communication, coordination, and problem-solving skills.

What Success Looks Like

• Smooth launches with zero listing issues.
• Strong organic rank + controlled ACOS.
• Low returns, high ratings, better conversion vs category average.
• Well-maintained inventory and positive contribution margin.
• Clear weekly reporting and proactive issue handling.

Job Type: Full-time

Pay: ₹840, ₹1,310,000.00 per year

Work Location: In person