Area Sales Manager

3 days ago

Bengaluru Kolkata Lucknow, India Dewon Electric Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description Sales Manager (Channel Sales)

Job Title: Area Sales Manager Channel Sales

Department: Sales

Industry: Electrical / LV Switchgear Manufacturing

Reporting to: Zonal Sales Head / National Sales Head

Location: Specific

Job Purpose

To lead and manage channel sales operations across the assigned locations, ensuring sustained revenue growth, distributor/dealer network expansion, and a high-performing sales team. He is responsible for executing strategic sales plans, driving operational excellence, and ensuring customer and partner satisfaction.

Key Responsibilities (KRAs) & Key Performance Indicators (KPIs)

KRADescriptionKey Performance Indicators (KPIs)Sales Target AchievementDrive primary and secondary sales targets.- Sales vs. target (%)

- MoM/YoY growth

- Product-wise sales distributionChannel DevelopmentExpand distributor, dealer, and retail network.- No. of new partners added

- Channel activity rate

- Retail coverage improvementTeam LeadershipManage and mentor ASMs and Sales Executives.- % of team achieving targets

- Sales per head

- Team attrition/retention rateMarket ExpansionIdentify and develop untapped markets.- District/area penetration

- % of new market contribution to revenueKey Account ManagementMaintain relationships with key dealers & influencers.- Partner satisfaction score

- % revenue from top partnersSales Planning & ForecastingEnsure accurate planning and promo execution.- Forecast accuracy

- Timely scheme implementation

- Demand-supply alignmentCollections & Credit ControlMonitor credit exposure and drive collections.- Collection efficiency (%)

- Overdue %

- Adherence to credit policiesRequired Skills & Qualifications

  • Graduate in any discipline; MBA preferred
  • 1015 years of experience in channel sales, including 3+ years in a leadership role
  • In-depth knowledge of the electrical product distribution ecosystem
  • Strong leadership, negotiation, and communication skills
  • Proficiency in sales analytics, CRM systems, and Microsoft Excel

Work Environment

  • 6-day working week (as per company policy)
  • Frequent travel across districts and sales territories
  • Weekly, monthly, and quarterly performance reviews with zonal/national head

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