Marketing Manager

5 days ago

Mumbai, Maharashtra, India The Bridge Associates Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Our client is a leading provider of
innovative building solutions
, offering high-quality products and services to the construction, infrastructure, and real estate sectors. With a strong focus on sustainability and innovation, we empower architects, engineers, and builders to create efficient, future-ready spaces.

We are seeking a
B2B Marketing Manager
to drive brand awareness, lead generation, and customer engagement for our
building solutions portfolio
. This role demands a strategic marketer with strong business acumen and experience in
industrial/B2B marketing
who can translate technical products into compelling value propositions for developers, contractors, architects, and channel partners.

Key Responsibilities:

Marketing Strategy & Planning

  • Develop and execute the
    B2B marketing strategy
    aligned with business goals across
    construction, infrastructure, and real estate segments
    .
  • Define positioning, messaging, and go-to-market plans for new and existing products.
  • Conduct
    market and competitor analysis
    to identify opportunities and gaps.

Lead Generation & Campaigns

  • Design and run
    integrated campaigns
    (email, digital, events, partnerships) to generate qualified leads for the sales team.
  • Collaborate with the sales team to align
    marketing initiatives with pipeline goals
    .
  • Monitor and optimize campaigns to improve ROI and conversion rates.

Digital Marketing & Branding

  • Oversee
    content marketing efforts
    , including whitepapers, case studies, blogs, and technical brochures.
  • Manage digital presence across
    LinkedIn, industry portals, SEO/SEM, and webinars
    to build thought leadership.
  • Ensure brand consistency across all communication and collateral.

Stakeholder Engagement

  • Plan and execute
    industry events, trade fairs, product launches, and customer engagement programs
    .
  • Develop strong relationships with
    architects, contractors, builders, and channel partners
    .
  • Work closely with product, sales, and R&D teams to support new product introductions.

Data & Reporting

  • Track
    KPIs such as lead generation, campaign performance, digital engagement, and marketing ROI
    .
  • Provide insights and recommendations to leadership for data-driven decision-making.

Key Requirements:

  • Bachelor's degree in
    Marketing / Business / Engineering
    ; MBA preferred.
  • 6–10 years of B2B marketing experience
    , preferably in
    building materials, construction solutions, or industrial products
    .
  • Proven expertise in
    lead generation, campaign management, and digital marketing
    for a B2B audience.
  • Strong understanding of
    building/construction industry dynamics and customer ecosystem
    .
  • Excellent communication, storytelling, and stakeholder management skills.
  • Proficiency in CRM and marketing automation tools is an advantage.

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