Associate Manager/ Manager

Function/Group:

Marketing

Experience:

4-8 Years

Location:

India

About Tally

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs' growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club

Marketing :

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

• Integrated Marketing: Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.
• Customer Centricity: Placing the customer at the heart of all marketing efforts.
• Brand Stewardship: Custodian of Employer Branding.
• Marketing with purpose, not noise: Supporting business growth with value driven communication.

What You Will Own

In this role, you will take full ownership of the end-to-end customer journey, from initial onboarding through long-term engagement and retention. You will be responsible for designing, executing, and optimizing personalized, multi-channel marketing campaigns tailored to customer needs and behaviours. Your goal will be to deepen customer engagement, enhance satisfaction, and ultimately drive sustainable growth in customer lifetime value.

Experience You Should Bring

• Strong understanding & expertise in Email, SMS, WhatsApp Marketing, Web Push Notifications.
• Experience with CRM systems (e.g., Salesforce) is preferred.
• Proficiency in general Analytical and Marketing tools – GA, GTM, Tableau, Metabases, Looker Studio is preferred.
• Proficiency in Marketing automation tools – Net core/Marketo/Marketing Cloud/MO engage /Clever tap /Web engage/ HubSpot.
• Excellent analytical skills and ability to interpret data.
• Strong communication and interpersonal skills.
• Creative problem-solving abilities.

What You Will Be Doing

• Own design, planning and execution of multi-channel customer campaigns with a super strong focus on personalization and automation.
• Build, Manage and Optimize – triggered, event-based, and cohort-driven campaigns across the user lifecycle (Prospecting, purchase, onboarding, engagement, retention).
• Champion experimentation through A/B and multivariate testing across messaging, timing, and channels.
• Build KPIs, dashboards, and reporting frameworks to track impact and optimize performance.